Banno's Swagger has big aspirations for growth and product diversification

10 January 2022, Mumbai:

Banno's Swagger, a home and comfort wear company, plans to increase its presence in India by expanding its product offering to appeal to a broader client base. The brand now offers pyjama sets, short sets, robe sets, kaftans, and co-ord sets in its nightwear and loungewear categories. Banno's Swagger plans to add other categories on its web platform in the future months, relying on its low prices to flourish.

"Despite Covid-19's issues, we saw an increasing need for an Indian brand to enter the home wear and loungewear market and build a presence." Banno's Swagger co-founder Shashank Agarwal said in a statement, "This motivated us to establish Banno's Swagger."

"Banno's Swagger has been climbing its way up in the Indian market since its launch, and with that in mind, we will be adding various categories encompassing the complete spectrum of lifestyle Fashion range for modern Indian women targeting the 18 to 25 age bracket," Agarwal added.

Shashank Agarwal and Karan Juneja founded the brand in Surat in December 2020. Since its introduction, it claims to have seen a 20 percent increase in income.

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