Ekaya, womenswear brand launches festive 2022 collection online

18 January 2022, Mumbai:

Womenswear brand Ekaya launched its festive 2022 collection online with a paired down photshoot broadcast on its Facebook page. Dubbed 'Everlast,' the collection reflects the realities of ongoing pandemic but offers a sense of hope and escape. As per Fashion Network report, the collection comprises a range of modern silk lehengas and versatile tunics. It presents a dreamy visual of an extraordinary world of women adorned with blooming flowers evoking a celebration of romantic oddities.

The collection has a dreamy pastel color palette, punctuated by vibrant reds and deep navy blues and silhouettes ranging from traditional to completely fantastical. Its capes and floaty layers over anarkalis give a fairytale feel while the structured, tailored kurta and suit sets keep the collection modern. The collection retails on Ekaya’s e-commerce store.

With a history of over 120 years Ekaya works with a community of over 10,000 handloom weavers. The brand has collaborated with a number of Indian designers and labels including House of Masaba, Abraham & Thakore, Misho, and Plan Clan, etc.

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