FabIndia ventures into body care 'Fabessentials' product range
03 December 2021, Mumbai:
FabIndia has stepped into skincare and haircare. The new Fabessentials line launched with 70 different products features natural ingredients including lavender, tea-tree, jasmine, rosemary, saffron, marigold, coffee, and orange, among others. The products’ bright packaging features illustrations of flowers and fruits and notable products include Rice Water, Yoghurt Hair Mask, and a Passion Flower Body Spray.
Ethnic wear and lifestyle brand FabIndia’s latest range for women and men has a color palette of aubergine, icy turquoise, and charcoal. The collection’s north Indian inspirations can be seen with layered styling and bold silver jewelry. FabIndia retails from its dedicated e-commerce store and chain of outlets across India.
The brand relaunched what was its first-ever store in New Delhi in September and launched an ethical clothing line in the same month. The brand is also planning an initial public offering.
FabIndia, founded in 1960, started as an exporter of home furnishings. FabIndia has also launched four strategic business units, home, and lifestyle, personal care, FabCafe and e-commerce. FabIndia is India’s largest private platform for products that are made from traditional techniques, skills, and hand-based processes.
It believes in giving employment to craftsmen where they can do their work in their own environment.
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