FabIndia ventures into body care 'Fabessentials' product range
03 December 2021, Mumbai:
FabIndia has stepped into skincare and haircare. The new Fabessentials line launched with 70 different products features natural ingredients including lavender, tea-tree, jasmine, rosemary, saffron, marigold, coffee, and orange, among others. The products’ bright packaging features illustrations of flowers and fruits and notable products include Rice Water, Yoghurt Hair Mask, and a Passion Flower Body Spray.
Ethnic wear and lifestyle brand FabIndia’s latest range for women and men has a color palette of aubergine, icy turquoise, and charcoal. The collection’s north Indian inspirations can be seen with layered styling and bold silver jewelry. FabIndia retails from its dedicated e-commerce store and chain of outlets across India.
The brand relaunched what was its first-ever store in New Delhi in September and launched an ethical clothing line in the same month. The brand is also planning an initial public offering.
FabIndia, founded in 1960, started as an exporter of home furnishings. FabIndia has also launched four strategic business units, home, and lifestyle, personal care, FabCafe and e-commerce. FabIndia is India’s largest private platform for products that are made from traditional techniques, skills, and hand-based processes.
It believes in giving employment to craftsmen where they can do their work in their own environment.
Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.
DAILY NEWS:
- Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
- Consumers will determine growth of sustainable fashion e-comm in India
- Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
- Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
- Nike strengthens retail presences with new store at DLF Mall of India,Noida
