Rishabh Pant pads up for 'The Pant Project'
15 December 2021, Mumbai:
E-tailor, The Pant Project, just launched their new campaign called ‘Ridiculously Comfortable’ with ace cricketer Rishabh Pant, their brand ambassador. The campaign revolves around the concept of being ‘Ridiculously Comfortable’ when it comes to dressing up every day, whether it is a casual or a formal occasion.
Pant said, “As the brand ambassador for The Pant Project, I am happy to find pants that fit me well and feel comfortable. Style and comfort can now be part of every one of my outfits and I am excited to be part of this new campaign by The Pant Project. Their pants are truly well crafted and suited for everybody's type and activity.”
Dhruv Toshniwal, founder and chief executive officer, The Pant Project said, “Our latest campaign with Rishabh Pant has us all very excited. When it comes to dressing up every day, comfort is a must.
Our brand offers premium custom-made pants that take one from casual to formal in complete comfort and effortless style. We stay away from the one-size-fits-all approach and believe that everybody is unique. Flexibility plays a major role in clothing that is used for all-day wear, and most of our pants offer a generous stretch for complete comfort.
We are glad to cater to customers that are willing to go the extra mile for custom-made comfort and premium quality, whether it is to work, play, formal events, or simply while on the go!”
The campaign was released on their social media platforms.
Brand Equity ET (The news article has not been edited by DFU Publications staff)
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