Karishma Swali + one half of JADE by Monica + Karishma (3x) launch a new label

18 December 2021, Mumbai:

The mother-daughter duo have united to create ‘MoonRay’, a sustainable offering that champions craft and conscious fashion in equal measure.

As the co-founder of luxury bridal label JADE by Monica & Karishma and creative director of House of Chanakya, an embroidery house that has serviced the likes of Dior and Ferragamo, Karishma Swali is not new to the fashion landscape in India. What is new, however, is a designer coming together with her teenage daughter to leverage fashion as an agent for change. The result is MoonRay, a sustainable label founded by Karishma and her daughter Avantika, that offers a lesson in masterful minimalism.

Consider the lineup as a streamlined template of the joys to be found in dressing up again: versatile separates, fitted silhouettes with round-the-clock appeal and 22-karat gold-plated treats that you wouldn’t mind finding under the tree this year.

A closer look at the debut collection of MoonRay

“MoonRay combines a mother-daughter duo’s love for design with their passion for inclusion. We have co-created a conscious fashion brand that tells the story of young artists everywhere through innovation, compassion and craft,” says Swali. So, why the name MoonRay?

“Similar to how a moon ray shines gently through the darkness when the sun has retreated—giving our planet and all those who inhabit it new possibilities and fresh perspective—MoonRay is our expression for everyone to be their own ray of hope,” she explains.

VOGUE (The news article has not been edited by DFU Publications staff)

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