30 July 2022, Mumbai:
The fashion business in India
Indian fashion is renowned for its colorfulness, elegance, and cultural history. It highlights the nuance and beauty that have endured for many years. It has grown over time and is not only cozy, elegant, and aesthetically pleasing.
The fashion business in India has made a dramatic entrance onto the current global scene.
It is a fusion of vibrant customs. From ethnic to western, salwar kameez to high-street design, India's fashion business has undoubtedly through several changes.
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Textile Industry: An Overview
India's fashion business benefits from having tens of thousands of years of rich heritage and knowledge behind it, as well as from the fact that the fashion for sewn clothing has existed in India since ancient times.
One of the main sectors of India's capital goods sector is the textile industry. According to a survey by the Indian Brand Equity Foundation (IBEF), India is the world's second-largest exporter of textiles.
Additionally, it is anticipated that the Indian textile and apparel sector will experience significant expansion over the next several years due to favorable demographics and rising income levels. India has a thriving fashion sector, from elaborate attire for wedding rituals to casual apparel.
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Heritage
Crewel, Chikhan, and Zardosi, traditional Indian embroidery techniques, have made their way to the international front of the fashion catwalk, showcasing Indo-Western attire as a synthesis of the best of East and West. In addition, India is known for its distinctive blend of cotton and silk sarees, including those from Kanjivaram, Mysore, Pochampalli, Jamdani, Blucher, Pithani, Benarasi, Bandhini, and Sambhalpuri, among others.
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In India, the fashion industry has grown by USD 100 billion, and over the next five years, the online fashion market is predicted to increase by 15%.
Offline, the industry is forecast to develop at a CAGR of 8–10%. India's fashion business is highly lucrative in scope and variety, especially for women.
The corporate appearance has been increasingly popular in today's society due to the rapid development of information technology. Still, the rebirth of the ethnocultural look has become somewhat dominating, popularising the older styles of art and craft.
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Visual Business
Visual Brand Strategy for Your Fashion
Visual branding is an important piece of the puzzle to growing brand recognition & loyalty for your .
The corporate appearance has been increasingly popular in today's society due to the rapid development of information technology. Still, the rebirth of the ethnocultural look has become somewhat dominating, popularising the older styles of art and craft.
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Pandemic & Its Effect
The pandemic caused a significant slowdown in the fashion industry in 2020. People started investing in designer masks and comfortable clothing in place of designer clothing. The Covid-19 pandemic profoundly impacted the worldwide fashion business, causing anything from changes in consumer behavior to digital fashion weeks.
However, one positive outcome was that the fashion business became wiser regarding social and environmental responsibility. We discussed the season's hot topics of sustainability, optimism, and digitalization with famous fashion choreographer and Runway Director Jagnoor Aneja. She provided us with a list of the newest fashion trends.
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How Secular Is Trend?
The availability of clothing sizes has changed globally due to the increased knowledge of body positivity and body shape acceptance. Now they range from pregnancy to size-inclusive fashion to plus size.
In addition to using regular sizes, several designers also provide plus-size options in their collections.
Plus-size models dominate the fashion industry, from editorial shoots to ramp walks.
Curvy women have suddenly gained popularity as new fashion icons.
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