Flipkart's Myntra tests 'Influncer-led Live Commerce'

Flipkart's Myntra tests 'Influncer-led Live Commerce'

08 November 2021, Mumbai:

Myntra, a Flipkart-owned online fashion portal arguably the first major eCommerce platform in India by running a pilot by testing influencer-led live online shopping on its platform experimenting with the celeb model it is pertinent to mention here the model already runs successfully in China.

Myntra model modus operandi goes like this, a bunch of experts and influencers here in the given allied domain of fashion, beauty, and personal care conduct live video sessions on the platform and facilitate a direct product notably when the session involving personalities is underway.

Importantly the transaction can all happen in real-time when an influencer is demonstrating certain items in question which she/he uses, and thus this intrigue influences the ultimate consumer to buy her the very same product/s being used by the expert available right away on the screen to be bought.

Not only that," These there is a provision of influencers to keep interacting live with aspiring consumers and are able to satiate their queries and curiosities around the brand and pricing in question.

Myntra tests influencer-led live commerce model - The Economic Times

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