26 November 2021, Mumbai:
Hopscotch is a fashion brand for children and through this partnership, Flipkart hopes to enhance its branded portfolio and further its value proposition of making high-quality premium branded products available to more than 400 million registered customers.
The majority of customers shopping for branded children’s fashion on Flipkart tend to be in the 25 to 40 age group and are conscious about fabric composition and branded clothing for children.
Flipkart has sharpened its focus on children’s fashion which has helped it scale up business three times in the past two years, with majority growth being driven by new customers and Hopscotch launch is in line with this.
High-quality children’s fashion products are expected to bring immense value from a choice perspective. Hopscotch specializes in curating fashionable and on-trend head-to-toe looks for infants, toddlers, and preschoolers and offers a value-fashion range. Every look is uber stylish and fit for all occasions, whether it is a cool breezy day at the beach or a classy evening garden party.
There has been a 60 percent year-on-year growth in the branded children’s fashion segment, with a majority of new customers coming in from Tier II regions.
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