Masaba Gupta collaborates its sleepwear line with Nykaa Fashion 'Private Label Nykd'
26 November 2021, Mumbai:
Designer Masaba Gupta has joined forces with multi-brand fashion retailer Nykaa Fashion to launch her first-ever sleepwear collection for its private label brand Nykd.
Gupta has reimagined her clothing designs as wearable, quirky sleepwear as the designer launches her first collaboration with Nykd, she announced on Facebook. The full sleepwear collection has launched exclusively on Nykaa Fashion’s e-commerce store.
“In terms of designing this range, it was, I have to say, a bit challenging because whenever you think of sleepwear, there is a preconceived notion,” Gupta told Elle India about creating the line.
Gupta is known for her bright, bold, and whimsical prints which feature on everything from kurtas to jumpsuits for her brand House of Masaba. Gupta’s sleepwear line mixes bold prints with colour blocking and classic sleepwear fabrics such as satin for her Nykd line.
“Working with Masaba is always an exciting experience– it’s truly inspiring to work with someone who brings excellent creativity with solid business acumen,” said Nykaa Fashion CEO Adwaita Nayar.
“Nykd’s philosophy of giving women a high sense of comfort and freedom gets further celebrated with Masaba’s unique design aesthetic in our collection. I am certain that people will love the easy fits and striking prints!”
FASHION NETWORK (The news article has not been edited by DFU Publications staff)
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