24 March 2022, Mumbai:
At the beginning of October 2021, Connecting Cultures and C.L.A.S.S. launched the second edition of the IMAGINING SUSTAINABLE FASHION AWARD for innovative models of communication in a sustainable fashion.
The competition invites stylists, photographers, designers, illustrators, artists and other creatives to rethink how to communicate the new generation of values of an ethical and sustainable fashion system.
An open call and a high-profile international jury to create an aesthetic that defines a new ethic.
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They received proposals for traditional media such as editorial projects, fashion events, photography and advertising, and new digital and phygital projects, from social media campaigns to gaming and even immersive and virtual experiences.
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These proposals have all been evaluated by the amazing jury comprised of:
• Anna Detheridge, Founder and President, Connecting Cultures
• Giusy Bettoni, CEO and Founder, C.L.A.S.S.
• Rita Airaghi, Director, Gianfranco Ferré Foundation • Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
• Jeanine Ballone, Managing Director, Fashion 4 Development and more
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