Meesho onboards over one lakh new sellers for 'festive sale'

Meesho onboards over one lakh new sellers for 'festive sale'

07 October 2021, Mumbai:

Ahead of its four-day festive sale starting from October 6, digital commerce platform Meesho has roped in over one lakh new sellers. The platform expects 3X more daily orders from customers in Tier-II cities at the sale. Its flagship sale event ‘The Maha Indian Shopping League’ will connect customers to about 2.5 lakh sellers and over 700 product categories.

Looking to enable 100 million small businesses to succeed online, Meesho launched the industry’s first zero percent seller commission model early this year, which helped it increase seller base by 10x.

In the last six months, Meesho’s transacting users have grown by 2.8x while monthly orders have increased by 2.5X. Also, 40 percent of Meesho's new users from the same period were also first-time e-commerce users.

The company is ensuring last-mile connectivity and access to all Meesho users with deep third-party logistics integrations, says Ulkrishta Kumar, Vice President and General Manager-Business. It has made significant additions to its tech stack to provide fulfilling experiences during the Maha Indian Shopping League.

It has enabled its mobile and desktop website for even non-app users to have the same rewarding shopping experience, Kumar adds

To make shopping more seamless, Meesho launched multiple features like high-visibility filters and made checkout flows much shorter. The sale will feature Meesho's personalised user feeds and a data-science-led product listing page to fuel better, more relevant product discovery.

Festive sale season for business revival post COVID19-Avneet Singh Marwah -  BW Businessworld


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