Neeman teams up with cricketer Jasprit Bumrah for campaign ‘Change the norm’
29th October 2021, Mumbai:
Neeman’s, a homegrown footwear brand has roped in popular Indian cricketer Jasprit Bumrah for the launch of the digital campaign #ChangeTheNorm.
The philosophy behind the #ChangeTheNorm campaign apparently iterates the story of ace Indian cricket team bowler Jasprit Bumrah, relating it to the fame & glory this cricketer has shot into through a brief period of his career.
By partnering with Bumrah, Neeman aligns its brand ethos & its core signature by partnering with Bumrah as a tokenism of thinking out of the box and continuously striving to push boundaries. True," Impossible has word possible in it".
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