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Tommy Hilfiger x 'ROBLOX CREATORS' collection designed

17 December 2021, Mumbai:

After partnering with "Animal Crossing: New Horizons" in fall 2020, the Tommy Hilfiger brand is making another foray into the metaverse with a virtual clothing collection aimed at the avatars of users on the Roblox platform.

But that's not all, as the American label has asked eight user-generated content creators from the Roblox community to reinterpret some of its most iconic pieces.

What do Ralph Lauren, Nike, and Vans have in common? They are all fashion brands, of course, but they have also, and above all, embraced the gaming world of Roblox. A new playground for luxury and ready-to-wear brands, the platform now offers a new collection of virtual clothes from the Tommy Hilfiger label.

However, the brand of the eponymous American designer wasn't content with just dreaming up a few pieces for the avatars of Roblox gamers; it teamed up with user-generated content (UGC) creators who put their personal touch on essentials from the Tommy Hilfiger wardrobe, in 2D and 3D.

With the "Tommy x Roblox Creators" collection, Tommy Hilfiger is demonstrating its investment in providing immersive digital experiences that are accessible to the masses. The entire collection, which includes 30 virtual fashion items, is available starting today to spice up the outfits of Roblox's most stylish avatars with the American brand's preppy touch.

Among the highlights of this virtual collection are a Tommy Jeans backpack reinterpreted by @PolarcubArt, a Tommy Hilfiger helmet revisited by @Zealocity, and a skateboard designed by @MiracleDropsRBX. Roblox's 50 million daily active users -- and their avatars -- can now access the platform's multiple experiences fully kitted out in Tommy Hilfiger.

"I love how the brand has already been unofficially adopted into the Roblox platform, with users creating their own Tommy Hilfiger styles. We couldn't pass up the chance of partnering with some of these fans to take this self-expression one step further, empowering them to bring their creative twist to official brand styles," said Tommy Hilfiger in a statement picked up by WWD.

In recent weeks, fashion brands, as well as some beauty brands have been rolling out numerous initiatives as they try to breakthrough in the metaverse .

Roblox's South Korean counterpart, Zepeto, has partnered with luxury brands such as Gucci, Louboutin, and Ralph Lauren, but also with fast fashion giants like Zara.

sg.style.yahoo.com   (The news article has not been edited by DFU Publications staff)

 

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Tommy Hilfiger x 'ROBLOX CREATORS' collection designed

Amazon Fashion decides to hold "9th Edition of Wardrobe Refresh Sale Dec18-22"

16th December 2021, Mumbai:  

Amazon Fashion’s 9th edition of the Wardrobe Refresh Sale (WRS) unveiled great deals and offers for customers across a wide selection from top fashion and beauty brands.

The shopping event starts from Saturday, December 18, and goes on till December 22, 2021, with Prime Early Access starting at 12 midnight on Friday, December 17, allowing Prime members 24 hours of early shopping. 

Customers can avail of discounts up to 80 percent (as offered by independent third-party sellers, brands) on select fashion and beauty products, including categories like apparel, watches, fashion, and precious jewelry, shoes, handbags, home, luggage and backpacks, makeup, skincare, haircare, bath and body, and more. 

Customers can shop 10 lakh + styles from 1,000+ fashion brands and also avail of free delivery on their first fashion order from Amazon.in during this Wardrobe Refresh Sale.

India’s most renowned brands, such as Allen Solly, W for Women, Peter England, Metro, Asics, Catwalk, Makeup revolution, Bath & Body Works, the Body Shop, Biotique, American Tourister, Safari, Skybags, GIVA, Timex, Titan, Lavie, Baggit, Hidesign, Caprese, among others, come together to delight customers with their largest selection on Amazon Fashion this Wardrobe Refresh Sale. 

The shopping event/ WRS features trendy fashion apparel and beauty products perfect for the party season and chill winters.

From women’s sequined sarees, bright sweaters, hoodies, puffy jackets, pointy-toe pumps, dressy shirts, peachy lipsticks, tassel jewelry, to men’s bold sweatshirts, polo t-shirts, hi-tech sneakers, leather boots, trendy smartwatches, and backpacks, there is a suite of trending selections to choose from, including puffer and bomber jackets for kids.

INDIAN RETAILER 

(The news article has not been edited by DFU Publications staff)

 

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Amazon Fashion decides to hold "9th Edition of Wardrobe Refresh Sale Dec18-22"

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