06 December 2021,  Mumbai:

Sustainable fashion brand Pero is celebrating a week of interactive events, sales, and showcases in New Delhi. The event which will run till December 9, 2021, features designs from previous seasons where the brand has unsold stock alongside its latest designs. The brand is promoting the event with the tagline, ‘Relove, Revisit, and Relive’.

Pero’s winter collection features crochet garments made by a group of Afghani craftspeople and a wide range of textile techniques used to create whimsical patterns and prevent textile waste. The mix of crochet and panels of fabric creates intricate patterns in the brand’s signature bright color palette. Pero has earlier worked with a group of Afghani refugees to create engineered crochet garments which mix wool yarn and textiles.

The characteristic of the brand lies in the weaving process, where fabric and materials transfer from the hands of one artisan to another, bringing alive the Indian culture of handcrafting and designing pieces that are different. Pero reinvents classical styles to contemporary buyer’s aesthetics; its sensitivities evoke an impeccable statement in daily dressing.

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DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

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02 December 2021,  Mumbai:

“The new, independent India is who we cater to”: Designer Nikhil Mehra on the new Shantanu & Nikhil flagship store in Mehrauli. The fashion house's largest retail store launches in Delhi today, with a curated evening of celebration that includes a performance by opera singer Pallavi Sethi.

Most retail stores–even luxury ones—are conceptualised as commercial spaces. But the new Shantanu & Nikhil flagship space in Mehrauli is anything but that. Nikhil Mehra—one-half of the design duo—describes the ethos behind the new store as an artist's homecoming.

“It takes a sense of belonging back to India. This store is a walk-through of the artist's home, and an introduction to his being. It's not a typical retail store, but more a space that captures the artist's sense of belonging," says Mehra, who admits to choosing Delhi's historic Mehrauli because of its proximity to “one of the most beautiful monuments in the world,” the Qutub Minar.

The fashion house recently announced a partnership with Aditya Birla Fashion and Retail, in a move that saw the duo launch a “ready-to-wear, bridge to the luxury label called S&N, that allowed us to open four retail stores in the last year, and we are looking at opening more in the coming few months,” explains Mehra.

The pret version is very much an extension of the brand's couture label, which is a deliberate move that Mehra says was done, “so that the customer doesn't feel cheated.

While the couture label is more textural, or surface ornament-based, S&N is more about silhouettes in lots of fabrics that have been developed for the brand.”

Vogue.in (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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01 December 2021,  Mumbai:

Ensemble, a multi-brand luxury Indian fashion shop, will host a launch event for womenswear brand Patine from December 7 to 8 at its Kala Ghoda store in Mumbai to present its current collection.

Ensemble announced on Facebook that Patine's current collection of structured jackets with lavishly embroidered accents would be launched next week with a special installation. Attendees will also get the opportunity to speak with the designer of the brand about the clothing and how to dress them.

Patine's latest collection has hand embroidered winter blooms in Gara stitch in a color scheme of black, white, light pink, and spring green. The line, which features the brand's uniquely modern approach to traditional embroidery, reimagines old Gara motifs in stylized proportions to produce a graphic impact.

A 'Gulmohar Gara Mughal Jacket' with a flowery trellis in Aari stitch and a 'Delnaz Mughal Jacket' with an embroidered garden are two notable products from the brand's line. Patine will join a number of Ensemble brands, including Lovebirds, Chola, and En Inde.

Patine was formed by Shon Randhawa, Chand Balbir Singh, and Geeti Mehra as a heritage revivalist label specializing in structured jackets and traditional artisan processes. The brand sells its products online through its own website.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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01 December 2021,  Mumbai:

The Khadi and Village Industries Commission has developed an antibacterial cloth using cow dung. The cloth is expected to control the spread of infectious microorganisms. The antibacterial fabric has various applications.

It can be used as sportswear, military cloth, handkerchiefs, bed sheets, face masks, door handles, freeze handles, in the health sector, laboratories, food plazas, hotels, oil mills, etc. The antibacterial activity flourishes even after many washes and the product is cost-effective as well. The agent extracted and used is natural and non-toxic.

The Kumarappa National Handmade Paper Institute of Jaipur, a unit of Khadi and Village Industries Commission is in the process of patenting the product and will impart training to small weavers associated with khadi for making the antibacterial cloth.

It is seen as useful for farmers and gaushalas to increase their income and cow dung has been a source of income generation in the textile sector also.

Cow dung has been traditionally used for various purposes, including paint, fertilizers, bricks, etc, and now it is used for making antibacterial cloth.

Antibacterial fabric is already there in the market but the agents used in them are chemical-based and these agents can become dislodged from textiles during laundering and enter the local water sources via drains, polluting the environment.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter. 

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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02 December 2021,  Mumbai:

Shanti Banaras, a saree business, has established its first brick-and-mortar store in Mehrauli, New Delhi. The boutique sells Shanti Banaras' premium Zari sarees. On December 1, Shanti Banaras stated on Facebook, "We welcome you all to our newly constructed Delhi shop, enveloped in the richness of lush greens, golden radiance, and the majesty of Qutub Minar."

The Twin Seduction, an interior design firm, was in charge of the shop, with Rama Ranjit Mehra as the principal designer. Traditional artwork, golden colors, and sumptuous seats for customers are included in the warm-toned, palatial setting. According to the firm, the interior design of the store aims to commemorate traditional Zari and provide a nostalgic appeal.

Shanti Banaras co-founder Amrit Shah remarked on Facebook, "Our ambition was to develop a store that gives simple access to Real Zari, and that is why we are bringing this experience of Banaras and its handmade expertise to Mehrauli."

Shanti Banaras began as a saree sales enterprise run by a family in 1950. In 1972, the company began producing its own sarees, and in 1992, it entered the power loom market.

Following the establishment of its first plant in 2000, the company introduced the 'Shanti' brand in 2019, which it also sells through its own e-commerce site.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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02 December 2021,  Mumbai:

s.Oliver has a partnership with Techno Design which has the potential to translate into an annualized Rs 375 crore sourcing opportunity. Through this partnership the s.Oliver Group will focus on its core competencies and benefit from the rich raw material availability, skilled personnel and gain from the competitive manufacturing India has to offer.

s.Oliver is a German fashion and lifestyle company that sells apparel and accessories, as well as different license products like shoes, jewelry, fragrances, and eyewear. It has a presence in over 40 countries. India is an important sourcing destination for s.Oliver. Through this partnership with Techno Design, the company aims at strengthening its sourcing from India and fully leveraging the potential of the market.

Techno Design is part of the parent company PDS Multinational Fashions. India is one of the key sourcing locations for PDS for serving its customers across the global apparel and fashion industry. PDS continues to further augment its presence in this region. Through this strategic partnership, PDS will further strengthen its existing sourcing from India and leverage the capacities and capabilities of Indian apparel manufacturers to seamlessly service global brands. PDS Multinational Fashions offers product development, sourcing, virtual manufacturing, and distribution for major brands and retailers worldwide. The company operates through 50 offices in 22 countries.

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01 December 2021,  Mumbai:

Go Fashion, the operator of women’s bottom wear brand Go Colors, has made its stock market debut, listing at 89.85 per cent premium. Go Fashion plans to use the net proceeds from issue sale to open 120 new exclusive brand outlets for its brand Go Colors which retails women’s leggings, trousers, and other bottom wear and currently has 459 exclusive outlets. The business will also use its net proceeds for working capital requirements as well as general corporate purposes. Go Colors plans to continue its brick-and-mortar expansion into new geographies, expand online, and target customers in Tier I, II and III cities.

Go Fashion is the first company to launch a brand exclusively dedicated to the women’s bottom wear category. It is a play on the unorganised to the modern retail shift. At the upper end of the price band, it is valued at 9.4 times, 14.6 times EV/sales [enterprise value-to-sales] for fiscal year ’20, fiscal year ’21 respectively. Go Colors’ unique positioning as an exclusively bottom wear brand coupled with an increase in disposable income for women has aided its growth. However, its reliance on a single warehouse for its pan-India distribution and dependence on a single product category could cause problems.

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