Govind and Jayanthi steal the show 'Bangalore Times Fashion Week'
31 December 2021, Mumbai:
Rainush by Govind Kumar Singh and JayanthiBallal launched traditional wear collections with a twist at Bangalore Times Fashion Week.
Rainush by Govind Kumar Singh subverted the idea of a sustainable fashion aesthetic by eschewing the usual neutral tones and loose silhouettes consumers tend to associate with sustainable design.
The designer instead presented a bright and opulent fusion wear collection for men and women. Men’s suits, women’s gowns, and fusion-style sets were fabricated from industrial waste, recycled materials, and organic elements.
The color palette ranged from jewel tones to aquatic hues and the collection had a playful feel. JayanthiBallal’s collection of saris celebrated silk textiles and highlighted craft techniques including zardosi, zari, and cutdana.
Saris with metallic borders, golden details, and delicate patterns were paired with classic-style blouses and statement maangtikas for an elegant, timeless appeal.
Bangalore Times Fashion Week ran from December 28 to 29, 2021, and was live streamed on Flipkart’s mobile app for free viewing. This edition was the fashion week’s sixth to date and this season its focus was on more sustainable and ethical fashion.
JayanthiBallal is an Indian fashion entrepreneur and designer. Style is another name for fashion and Rainush by designer Govind Kumar Singh makes a style statement with his line of fashion clothing every single time.
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