17 November 2021, Mumbai:

Among these brands is the Mumbai-based children’s clothing brand Frangipani. GOAT Brand Labs, a Bangalore-based start-up, will help these brands with digital marketing, technology, working capital management, and channel expansion, among other things.

The aim is to work as a D2C accelerator platform and enable passionate founders and their brands and scale at least 25 D2C brands to Rs 100 crore plus in the next three to four years.

GOAT, which stands for Greatest Of All Time, is modeled on the US-based e-commerce start-up Thrasio which acquires small merchants and brands on leading e-commerce platforms and helps grow their business.

The founding team of the start-up comprises people with deep expertise in brand building, digital marketing, fashion design, M&A, and operations at scale. Through this venture, the start-up brings together passionate entrepreneurs, their D2C brands, marquee investors, industry experts, and a dynamic team, who believe in the philosophy of partnering and nurturing.

The aim is to enable these brands to have access to the best resources so that they scale rapidly to become GOATs themselves. GOAT fuels the growth of D2C brands across all channels — marketplaces, a brand’s e-commerce platforms, offline retail, and global markets, too, by providing a tech-enabled platform for end-to-end integration replete with deep digital marketing expertise.

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4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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15 November 2021, Mumbai:

Reliance Retail Ventures Limited (RRVL) has bought the lingerie brand Amante from Sri Lanka-based MAS Holdings. With this venture, RRVL hopes to offer Indian customers world-class product quality and greater choices in this segment.

Amante is a high-quality, design-led fashion and lifestyle brand. Amanté’s fashion proposition is style, comfort, and value in lingerie for the modern Asian woman. Its product portfolio is designed with a focus on the unique contours of the South Asian silhouette.

Amanté, launched by MAS in 2007, is engaged in retail and wholesale distribution of premium lingerie. The products are sold through company-owned stores and multi-brand outlets as well as through its e-commerce channels across India and Sri Lanka. RRVL will continue to collaborate and partner with MAS to leverage its design-to-delivery capabilities in sustainable manufacturing and product innovation.

Last year, RRVL had acquired a minority stake in Actoserba Active Wholesale, which owns and operates the online lingerie store Zivame. In October, RRVL acquired a 52 percent stake in veteran couturier Ritu Kumar’s firm Ritika.

Besides, Reliance Brands has plans to pick a 40 percent minority stake in renowned fashion designer Manish Malhotra’s MM Styles.

RRVL, a subsidiary of the Mukesh Ambani-led Reliance Industries, is the holding company of all the retail companies of the Reliance Group.

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1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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11 November 2021, Mumbai:

Bewakoof, a direct-to-consumer (D2C) apparel business, has hired Bollywood celebrities Sidharth Malhotra and Fatima Sana Shaikh for the 'Never Change' digital campaign.

The stars will be seen promoting the brand's current collection across digital platforms in the ad. "We are the market leaders in the fashion sector and have created our firm without any godfathers," said Prabhkiran Singh, founder and CEO of Bewakoof, in a statement.

Sid and Fatima were the first people that sprang to mind when we were thinking about launching our new Never Change campaign since we relate with them as a brand.

We were mocked for our brand name and business concept in the beginning, but we didn't alter or give up. We see these disruptive elements in both Sid and Fatima as a brand."

"Bewakoof offers uber-cool outfits that you can easily add to your wardrobe," Sidharth Malhotra remarked. It was a great partnership with a welcoming masti atmosphere thanks to their eccentric attire."

"Bewakoof's experience has been identical to mine," Fatima remarked of her relationship with Bewakoof. This piqued my interest in connecting with the brand since I recognised myself in the vocabulary, language, and aesthetic that they advocate."

Bewakoof, founded by Prabhkiran Singh in 2012, claims to have a customer base of about 10 million people.

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17 November 2021, Mumbai:

Buying branded clothes could be cumbersome as certain brands follow the UK size while others follow the USA size as the body frame of Indian men and women vary from their counterparts in the UK and the US.

After having completed the sizing process in New Delhi, it is being carried out with full steam now in Mumbai by NIFT, having completed in two malls – Orion mall and Inorbit Mall. Currently, they are rapidly executing the process in R-City Mall, Ghatkopar in this city. INDIA SIZE is expected to roll out sometime later next year. ANI

The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India’s first country-specific size chart, which will give Indians clothes that fit better.

“Clothes that are tailored following a size chart specially developed for the Indian body size and shape will make Indians look more beautiful and feel more confident. It would also lead to more business and lower rejections,” SaradaMuraleedharan, Director General, NIFT.

The survey for mapping will collate basic data like gender, locality and age. The first phase of the survey will look into a size chart for 15-65 years of age, while the second phase will map sizes for children, as well as for footwear. The entire scanning process will take around 15 minutes per scan.

NIFT will set up full body scanners in Kolkata, Mumbai, New Delhi, Hyderabad, Bengaluru, and Shillong. NIFT is planning to rope in industry players such as e-commerce giants and others for the survey.

The data will be treated as property of the Ministry of Textiles. It will need to be updated after 10 years, though the next survey can be done at a much smaller level.

NIFT

The news article has not been edited by DFU Publications staff)

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1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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11 November 2021, Mumbai:

Kitex Garments, situated in Kerala, saw a 44 percent increase in net profit to Rs 26 crore ($3.6 million) in the second quarter ended September 26, compared to Rs 18 crore the year before.

The company's sales for the quarter increased by 34% to Rs 178 crore, up from Rs 133 crore in the previous fiscal year's similar period.

Kitex Garments credited the high quarter-over-quarter rise to an increase in production, supply chain, and customer orders following the lifting of limitations imposed last year to combat the spread of Covid-19.

On the heels of holiday season sales, the firm anticipates excellent growth in the future quarters.

The new growth strategy in Telangana, according to the corporation, is moving forward as planned. It intends to invest Rs 2,400 crore in two big projects in Telangana.

Kitex Garments is a prominent maker of children's clothing that also provides contract manufacturing services to private labels such as Jockey, Carter, Babies R Us, Gerber, and Mothercare.

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10 November 2021, Mumbai:

PDS Multinational Fashions Ltd., India's premier clothing sourcing firm, has released its financial results for Q2 and H1FY22. Its operating sales were Rs. 2,195 crore in Q2 FY21, up 18% year on year from Rs. 1,856 crore in Q2 FY20.

This is the company's best quarterly result in the previous five years (top line).

Similarly, EBITDA (earnings before interest, taxes, depreciation, and amortisation) was Rs. 84 crore (3.8%) in Q2FY21 compared to Rs. 35 crore (1.9%) in Q2FY20. The company's profit after tax (PAT) margin increased to 3% in Q2FY21 from 1% in Q2FY21, with PAT of Rs. 67 crore compared to Rs.18 crore in Q2FY21.

Revenues from operations were Rs. 3,821 crore in H1 FY21, up 35% from Rs. 2,822 crore the previous year.

"As a genuinely global firm, we continually strive to further develop the platform," stated Pallak Seth, the company's Vice Chairman. We are particularly thrilled to welcome Mungo Park and Robert Sinclair to the Board of Directors, who bring decades of worldwide expertise to the PDS platform, as a step in this direction."

"We are extremely thrilled to have delivered our greatest quarterly performance in the previous 5 years with a top line of Rs. 2,195 crore," said Sanjay Jain, the company's Group CEO.

We have strengthened our position in North American markets, attaining 90% of full-year FY21 revenues, in accordance with our aim to grow outside the dominating markets of the UK and Europe."

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