23rd  October 2021, Mumbai:

Amar Nagaram, the CEO of Myntra, has resigned three years after being promoted to the top job at the country's largest online clothes store. 

He has been in this position for about three years and will remain with the firm until the end of December to ensure a smooth transition.

His departure comes days after the Flipkart Group shifted R. Ayyappan, Myntra's business development chief, to oversee the business of Cleartrip, an online travel booking site that Flipkart purchased in April, according to media sources. 

Sharon Pais, the head of loyalty and travel at Flipkart, has been named the new business development head of Myntra, succeeding Ayyappan.

"Myntra's CEO, Amar Nagaram, has been a powerful facilitator, leading the firm to offer extremely engaging and personalised fashion experiences for clients." 

Amar has decided to leave the Flipkart Group to explore his own business after nearly three years as CEO of Myntra," Kalyan Krishnamurthy, CEO of the Flipkart Group, which owns Myntra, said in a statement to workers.

"We will miss Amar's presence in the team," said Krishnamurthy, to whom Nagaram reported directly. 

"Amar has been a vital member of the Group for close to 10 years and has headed different teams at Flipkart previous to his present post, and we will miss his presence in the team," added Krishnamurthy. 

Krishnamurthy stated, "We will release details of his replacement shortly." Nagaram's exit comes as Ajio.com, which is owned by Reliance Retail, is gaining traction as a significant rival.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

26th October 2021, Mumbai:

The Khadi fashion show is slated on October 26 in New Delhi to have broad-based participation by as many as ten (10) promising pro fashion designers from Pan-India.

The fashion show is designed to be curated by none other than the 'Fashion Design Council of India (FDCI)' which adds a lot of credence to the event.

The event modus operandi has been that the coveted participation for the given fashion show was screened undergoing an exercise of ‘All-India Khadi Designers Competition’ conducted professionally by the nodal body "The Khadi and Village Industries Commission (KVIC)".

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

26th October 2021, Mumbai:

Body-Inclusive Western Workwear Brand 'Not So Pink joins' is a fashionable western workwear brand that delivers contemporary yet comfortable apparel & accessories that offer an incredible fit to Indian women of all body types.

It joins hands with body-positive influencer Sakshi Sindwani to encourage women of all sizes to embrace their curves with its new campaign.

The campaign, in association with body-positive influencer Sakshi Sindwani, will
speak the language of women at the workplace and bring about the vibrant change required in the
Indian corporate environment with its range of fashionable western workwear that is made in trendy
styles to fit a range of sizes.

The campaign will showcase the brand’s figure-friendly and bright dresses that give a spin to the otherwise
drab wear which redefines office attire for most Indian women.

Mrs. Purvi Rohit Pugalia-Co-Founder, Not So Pink, states, “Our ATYPICAL approach to workwear fashion
is our brand’s way of stating that fashion is not reserved for a certain section of the community.

Sakshi’s advocacy for size diversity and her popularity in the fashion circuit will carry the agenda of this
campaign among the masses and be the voice to deliver a more body-inclusive message.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage

20th October 2021, Mumbai:

Reliance has bought a majority stake in yet another famous designer brand in less than a week. Reliance Retail Ventures Ltd. (RRVL) has acquired a 52 percent share in Ritika Pvt. Ltd., the business of renowned couturier Ritu Kumar, for an undisclosed sum. Reliance Brands Ltd.

(RBL) announced last week that it will purchase a 40% interest in MM Styles Pvt. Ltd., which is owned by famous fashion designer Manish Malhotra. Ritu Kumar's company consists of four fashion brand portfolios - Label Ritu Kumar, The Third RI Ritu Kumar, aark, and Ritu Kumar Home & Living – that collectively retail out of 151 retail locations across the world.

"RRVL's majority equity acquisition in Ritika Pvt. Ltd. includes entirely purchasing Everstone's 35 percent share in the firm," according to a joint statement. Everstone is a multinational investment bank.

"Through parallel tracks of sustainability and innovation, the collaboration intends to showcase India's re-emerging position in the worldwide couture sector," according to the release.

The objective is to reinterpret age-old designs, motifs, and patterns that may be found in India's huge reservoir of crafts for modern accessories, fashionable, textile-rich clothing, and unique couture." Few nations, according to RRVL Director Isha Ambani, can equal India's elegance, flair, and uniqueness of design, particularly in the printing and painting of textiles and weaves.

"We are thrilled to collaborate with Ritu Kumar, who offers great brand awareness, scale potential, and fashion and retail innovation, all important components in building a full lifestyle brand," she continued.

We want to work together to create a strong platform and consumer environment for our local textiles and crafts, both in India and throughout the world, so that our work receives the respect and attention it deserves in worldwide fashion."

Ritu Kumar expressed her optimism that this partnership will let her continue her studies and revitalization of India's textile heritage and richness while displaying our creative abilities.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage