19th October 2021, Mumbai:

India’s largest mall, the DLF Mall of India, has launched its two-week long ‘Wedding Shopping Festival’ to kick off the wedding season of 2021.

As per Fashion Network, the shopping festival will see over 80 plus wedding-centric brands housed at the mall from the trousseau, ethnic fashion, accessories, footwear, skincare, and cosmetics to gifting and décor among others.

PushpaBector, Executive Director, DLF Retail says, there is a rise in the sentiments of consumers when it comes to making purchase decisions. To provide customers with a holistic shopping experience, DLF introduces new ideas, inspiration as well as great shopping offers through “The Wedding Tales.”

Manish Mehrotra, Vice President and Centre Head, DLF Mall of India adds, DLF Mall of India is a one-stop shopping destination for the wedding season offering a diverse collection from over 80 ethnic wear and wedding centric brands.

Spread across the retail space of 2 million sqft, DLF Mall of India houses more than100 fashion brands among other categories.

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18th October 2021, Mumbai:

Designer AmitAggarwal has ventured into the menswear category with a standalone collection called Victore’.

As per an Elle report, the collection is being endorsed by Bollywood actor Vijay Varma, It is inspired by the war we fight every day with our own yin to defeat internal turpitude and emerge victorious.

The collection comprises 27 styles across pret and couture. It includes tuxedos, jackets, waistcoats and bandhgalas to sherwani, kurtas, dhoti pant sets, long line shirts and kimonos. Making use of the brand’s signature metallic polymer, techniques like handweaving, handmolding appliques, 3D pleating and hand painting have been incorporated.

With a diverse color palette featuring soothing shades of ivory, blush, beige and mint to bold tones of ink blue, ice grey, bottle green, pewter and black – the collection has something for everyone. Techniques like gradient painting and hand marbling have also been applied on silk chanderi, satin, mesh and signature handcrafted fabrics for a unique touch.

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14th October 2021, Mumbai:

Around five million customers placed eight million orders across categories during Myntra’s ‘Big Fashion Festival’ (BFF) that concluded on October 10. Around 45 percent of orders were placed by customers from Tier II and III cities.

The sale also received 7.6 billion homepage impressions. As per Amar Nagaram, CEO, Myntra, the sale enabled customers to meet their evolving festive needs across the country, while giving a strong impetus to the whole ecosystem, consisting of brands, sellers, buyers, vendors, delivery partners, and others, at the start of the festive season.

Myntra is working towards delivering all orders pertaining to the event over the next few days. It has augmented Kirana's partner network which is helping it cater to 70 percent of the total deliveries, adds Nagaram. Around 2,600 stores from more than 300 brands in over 40 cities participated in the sales offering over 1.2 lakh styles.

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3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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19th October 2021, Mumbai:

For plus-size men and women across the country, the Future Group's All Plus Size shop has released a limited-edition holiday season collection.

To promote its current collection, the company has developed a campaign with two body-positive influencers basking in the festive splendour. For ladies, the selection includes Zari embroidered kurtas or royal foil print flowing skirts, while for males, kurtas, jackets, shirts, and more are available.

"The Christmas period for all of us is the time to enjoy fashion and flaunt it in style, so why should the plus size not join the party?" asked Pawan Sarda, chief marketing officer of Future Group, in a statement. We feel that all bodies are beautiful, and that now is the moment for everyone to up their fashion ante and be gloriously joyful."

"Everyone has always believed that fashion is for everyone and beauty can never be confined to a body type," said Rajeev Singh, business head at All Plus Size Store. And the holiday season is the perfect time to dress up and celebrate your genuine self."

With 81 exclusive-brand locations and a strong online presence, All Plus Size was founded in 2005 and is now India's leading plus-size apparel retail brand.

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16th October 2021, Mumbai:

One of Myntra’s fashion brands for women, All About You (AAY), has launched an exquisite digital ad film with the very beautiful and elegant Bollywood actor, Chitrangda Singh. Celebrating a modern woman’s life and choices, the 50-second promotional film has been made for digital and social platforms.

AAY’s new brand film is poised to create enthusiasm and affinity for the brand in the heart and mind of every woman who is expressive, individualistic yet rooted.

The campaign is also an ode to the brand’s AW21 collection expressing solidarity and a reminder that no matter what, All About You is always with its customers.

As a brand that focuses on attracting women consumers with a relevant fashion-forward offering, Chitrangda Singh epitomizes the brand DNA of celebrating authenticity and inner strength that’s a natural extension of her own personal and professional choices.

With her elegant style and many critically acclaimed films like HazaaronKhwaisheinAisi to her credit, she is an inspiration to many women.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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12th October 2021, Mumbai:

UAE-based Lulu Group, which opened its new shopping mall at Bengaluru, will complete two more properties in India during the next six months. The company has committed an investment of around Rs 4,500 crore for the development of five shopping malls in India in the first phase of expansion in the country. Out of these five, three malls have already become operational at Kochi, Thrissur and now Bengaluru.

The 'Global Mall' at Rajajinagar in Bengaluru, comprising 8 lakh sq ft, is not owned by the Lulu group but it will manage and operate the property.

The upcoming mall in Trivandrum will open by end of this year, while the retail mall at Lucknow is scheduled to open in the first quarter of 2022.

In the first phase, the group will invest around Rs 4,500 crore for all these five projects. In the next phase, it is looking at new markets in the states where it is already present and also new states.

\The Group with its flagship retail chain of Lulu hypermarkets and supermarkets has operations spread over 22 countries.

Currently, Lulu Group operates 215 Lulu stores and 23 shopping malls across the GCC, Egypt, India, and the Far East.

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18th October 2021, Mumbai:

The United Nations Environment Program (UNEP) and India's top design education school, the National Institute of Fashion Technology (NIFT), have recently cooperated to provide a general elective course on 'Design Innovation for Sustainable Fashion' to all NIFT students.

This optional course is presently being offered in over 20 batches across 17 NIFT campuses throughout the country. "Looking at the overwhelming response, we may make 'Design Innovation for Sustainable Fashion' a mandatory course for students or even a certificate or diploma course in the future because sustainable fashion and sustainable development is the need of the hour," Shantmanu, DG, NIFT, said in a webinar.

UNEP India's country office head, Atul Bagai, said the organisation is working on a number of sustainability projects in the textile industry.

It is assisting the Ministry of Textiles (MoT) in developing a plan for a sustainable textile centre in Surat in order to promote the sector's long-term viability and circulation. In the Circular Design Challenge, UNEP is collaborating with Lakme Fashion Week.

It's worth noting that sustainability is becoming more important in the textile and clothing industries. Textiles Secretary Upendra Prasad further stated that sustainability must be practised across the textile value chain, not just in the manufacturing but also in the consumption of textiles.

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15th October 2021, Mumbai:

Sustainable footwear brand Neeman’splans to enter international markets by December this year and will utilize its recent funding to explore the US, some regions of Europe, and West Asia.

The brand sees a huge potential for its products in the international market. Also, it does not have any direct competition across brands and remains adequately funded for new product development, says TaranChhabra, Co-founder, Neeman’s

Neeman’salso plans to strengthen its India presence by partnering with large format stores and expects to be present in over 100 stores across India in the coming months. It started its offline presence through some retailers in South India. Over the next 6-8-month period, it aims to be present in 100 such large format stores,” Chhabra added. .

Neeman’s is an eco-friendly merino shoe that sells classic sneakers, jogging shoes, and loafers, in a range of colours. It is endorsed by celebrities like BhumiPednekar, Samantha Prabhu, and Mandira Bedi.

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2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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11th October 2021, Mumbai:

Michael Kors will open a new store in Mumbai this October and offer customized services. The 2,090 sq-ft stores will be located in the JioWorld Drive Mall. It will retail a wide selection of products including clothing, handbags, eyewear, watches, leather goods, footwear, jewellery, and fragrances.

The retail outlet will be the first Michael Kors stand standalone store in India to house Michael Kors men's ready-to-wear line. This will include a selection of tailored menswear, leather bags, and briefcases among other products.

The store will also have a ‘Custom Kors’ monogramming table where customers will be able to have luggage tags personalized in-store with purchase for their new handbags and wallets.

An omnichannel retailer, Michael Kors runs digital flagships across North America, Europe, and Asia as well as brick-and-mortar stores across major cities. The eponymous business was established in 1981 and currently runs the brands Michael Kors Collection, Michael Michael Kors, and Michael Kors Men's.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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