8th October 2021, Mumbai:

A customer-to-business event On October 28, the Jashn Fashion and Lifestyle Exhibition will return to New Delhi for a 'October Fling' shopping event at the Hyatt Regency in the city.

According to the event's Facebook page, the fashion exhibition will offer consumers in Delhi a wide selection of festive clothing alternatives for Diwali and the winter wedding season. Traditional, western, and fusion designs will be accessible. Brands will mostly be positioned in the bridge-to-luxury section of the market.

Jashn stated on Facebook that local famous actress Rhea Saggu recently appeared in a photoshoot to promote the event.

With makeup by Bhawna Anand, Saggu donned a magenta and light pink dress evocative of a contemporary lehenga by Delhi-based designer Pam Chhatwal.

According to the event's Facebook page, the event will have a rigorous 'no mask, no admission' policy and will adhere to all local health and safety laws.

Brands interested in reserving a stall can do so now. Since 2020, Jashn has hosted shopping events in New Delhi. The most recent edition of the shopping expo took place on August 21 at the Park Inn by Radisson in the city.

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05 Octtober 2021, Mumbai:

In an online event today, NIFT (India), a leading fashion technology institution, commercially introduced Intelligent Skill Mapping and Rating Technology (i-SMART).

UP Singh, Secretary, Ministry of Textiles, NIFT's development team of i-SMART, veterans of the Indian clothing industry, and two of the technology's early adopters – Silver Spark (a Raymonds' project) and Magnum Clothing – attended the occasion. The technique is patent-pending and in the final stages of being granted.

The technology is considered to be a major factor in upending the present sewing machine operators' appraisal system, which is based largely on quality and output rate. Dr. Prabir Jana, Professor at NIFT Delhi, who officially launched the technology, addressed major issues that the manufacturing industry confronts today.

“Women make up the majority of the worldwide garment labor (particularly in the sewing division), and they endure gender discrimination, biased evaluation, salary disparity, job instability, and restricted mobility.

While cycle time is used as a metric of output rate, quality assessment is completely subjective. Important sewing factors like average speed, sewing bursts, handling time, needle running time, and so on are not taken into account when assessing abilities, according to Dr. Jana.

The hardware and software of the i-SMART system are patent-pending. A Magnetic Rotary Encoder (MREA) based Speed/Accelerometer (MREA), a User Interface device, a computing system (laptop or desktop) with SCADA, a bar code printer, and a flatbed scanner make up the hardware.

For the test, the MREA will be connected to the sewing machine's main shaft through a flywheel. The SCADA is also linked to a laptop. The sewing operator must stitch five different designs of fabric templates.

The data is automatically recorded by the i-SMART system when the SMO starts sewing, and then the stitched fabric templates are scanned by a flatbed scanner.

After that, the scanned data will be sent to cloud-based software and analyzed on two fronts: Process Score and Quality Score.

“Once the scanning is completed, the AI-based algorithm may assess the quality level he/she has achieved throughout the process,” says Deepak Panghal, Assistant Professor at NIFT Delhi.

The talent rating score is automatically calculated and available at the portal after the processed data and scanned images are submitted. Each operator receives two scores: a procedure score and a quality score.

Additionally, the system generates eight general skill characteristics for each operator, which will aid an organization in allocating the appropriate operators to the appropriate operations (during line balancing) and planning operator skill upgradation.

The score may also be used to evaluate sewing operators on an annual basis. Operators who pass the exam receive ‘tamperproof certifications from NIFT, which are connected to their Aadhar cards and can be accessed digitally. “This technology is really beneficial when it comes to sewing machine operator training.

We are the world's premier suit maker, and getting it right the first time is critical for us, which i-SMART is aiding us with,” said Kaushlendra Narayan, Director, Silver Spark (Raymonds).

“This system should be connected with ‘Skill India and other government-mandated training institutes and skill centers,” Ravi Singhee, Director of Magnum Clothing, recommended.

When comparing i-SMART to the UPI payment system, Ravi stated that i-SMART will provide sewing operators with unparalleled simplicity in assessing, measuring, and certifying their skills at any time and from any location.

Dr. Deepak Joshi, Assistant Professor, NIFT, moderated the session, and other dignitaries in attendance included Dinesh Kumar, Inventor of i-SMART; Dr. Yashwant Dev Panwar, Head, TIFAC-PFC; Suchit C. Vasudevappa, Manager (Funding), Startup Karnataka; Manisha Kinnu, Campus Director, NIFT; Shantmanu, Director General, NIFT.

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29th September 2021, Mumbai:

Nykaa Fashion has launched new Autumn/Winter 2021 collection to celebrate the revival of festive dressing in India. The collection offers heritage weaves, impactful embroideries and staple occasion wear silhouettes in new-age traditional styles.

The collection juxtaposes luxurious silks, solids with mixed prints, light layers and stacked jewelry in traditional and boho-inspired styles.

The offerings also include beaded, embroidered and decked add-ons like chaandbalis, bangles and necklaces, alongwith sunglasses and belt bags. The men’s collection includes chic sherwanis, saafas, stylish dhoti sets, bundi jackets and classic accessories.

Brands on offer include Nuhh, 6Y Collective, Ishnva, Gulabo, Jaipur, Manyavar and Abraham & Thakore, etc.

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4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

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07 October 2021, Mumbai:

Ahead of its four-day festive sale starting from October 6, digital commerce platform Meesho has roped in over one lakh new sellers. The platform expects 3X more daily orders from customers in Tier-II cities at the sale. Its flagship sale event ‘The Maha Indian Shopping League’ will connect customers to about 2.5 lakh sellers and over 700 product categories.

Looking to enable 100 million small businesses to succeed online, Meesho launched the industry’s first zero percent seller commission model early this year, which helped it increase seller base by 10x.

In the last six months, Meesho’s transacting users have grown by 2.8x while monthly orders have increased by 2.5X. Also, 40 percent of Meesho's new users from the same period were also first-time e-commerce users.

The company is ensuring last-mile connectivity and access to all Meesho users with deep third-party logistics integrations, says Ulkrishta Kumar, Vice President and General Manager-Business. It has made significant additions to its tech stack to provide fulfilling experiences during the Maha Indian Shopping League.

It has enabled its mobile and desktop website for even non-app users to have the same rewarding shopping experience, Kumar adds

To make shopping more seamless, Meesho launched multiple features like high-visibility filters and made checkout flows much shorter. The sale will feature Meesho's personalised user feeds and a data-science-led product listing page to fuel better, more relevant product discovery.

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4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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02 October 2021, Mumbai:

Following a request from state officials, e-commerce giant Flipkart and its fashion subsidiary Myntra have indicated an interest in exploring business and growth prospects in Andhra Pradesh. TNN stated that Tirupati MP M Gurumoorthy has issued a request to Kalyan Krishnamurthy and Amar Nagaram, the CEOs of Flipkart and Myntra, to meet to discuss development opportunities in Andhra Pradesh. On September 30, Krishnamurthy and Nagaram went to Tirumala temple to worship at the Venkateswara statue and met with Gurumoorthy and APIIC director Rajanikanth Reddy. Krishnamurthy and Nagaram were informed by Gurumoorthy on the state's industrial policy for 2020-2023, which was presented under the leadership of state chief minister YS Jaganmohan Reddy.

With industrial megaprojects planned, the state's strategy places a heavy emphasis on ease of doing business.

According to Gurumoorthy, Andhra Pradesh is suitable for future-focused investments since it has the second-largest number of inhabitants of working age in the country, at 70.9 percent.

According to Gurumoorthy, both Krishnamurthy and Nagaram replied favorably to the state government's offer. As a result, the state administration expects major commercial prospects with the US-owned company in the near future. Traders' organizations, such as the Confederation for All India Traders, have criticized Flipkart and Myntra for allegedly hurting local business interests.

Despite the fact that many merchants have joined CAIT's rallies against Walmart-owned companies, Andhra Pradesh is certain that the enterprises would benefit the state's economy.

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29th September 2021, Mumbai:

Ujjawal Dubey, an Indian designer, has inaugurated the first Antar Agni flagship store. Dubey's brand Antar Agni, which has been identified with exquisite textiles in flowing expression and draperies that place the wearer's personality at the center since 2014, has re-imagined the expression of fashion and personality.

Antar Agni's first flagship retail store, located in Delhi's Ladoo Sarai neighborhood, is a single-level, 2,500-square-foot space designed by Nimisha Sharma's The Joint Studio.

The shop brings to life an environment with no boundaries and walls that flow into one another.

The shop, like Antar Agni's clothes, draws inspiration from the natural environment and expresses a sense of serenity. Dubey was ecstatic to utilize Agrocrete, an environmentally friendly cement derived from agricultural waste rather than paint, and earthy tiles that echoed the palette with modern furnishings.

All of these decisions were taken in order to keep the energy flowing in a setting that shied away from the traditional frantic retail experience. The Antar Agni flagship shop, which is open from 11 a.m. to 7 p.m., has debuted with a festive collection of kurtas, waistcoats, and bandhgalas.

To connect consumers with the brand's concept, the doors opened with a stock of Antar Agni's timeless favorites and a limited-time edition of new items. “This launch excites us tremendously. We've never been fans of going with the flow, and as a company, we're always searching for new challenges.

These trying moments, as well as the passage of time, served as motivation and a reminder to maintain our morale and energy high by making Antar Agni's physical place a reality,” Ujjawal Dubey remarked. Antar Agni opposes the trend to start on a new journey in a year when fashion enthusiasts have had nothing to celebrate. Ujjawal Dubey has always worked with fabric, allowing it to speak for itself and architecting its natural ebb and flow to engage the user in a discussion.

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4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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06 October 2021, Mumbai:

Designer duo Abraham & Thakore plan to create a collection using sustainable and mindful techniques. Inspired by the theme of 'Assemble, Disassemble, Reassemble', the collection will be made from ‘Green Gold’ a unique fabric created from recycled PET by R-Elan. Classic timeless and versatile pieces that form the basis of a contemporary ready-to-wear wardrobe will be incorporated in the collection. The collection will explore techniques such as patchwork, hand stitching and quilting. It will include a selection of evening wear that has been intricately embroidered using sequins made from sheets of discarded PET materials.

The soon-to-be showcased range will explore new sustainable fashion practices ranging from drawing on traditional hand skills to investigating new materials and technologies that can effect positive change.

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01 October 2021, Mumbai:

The Yeezy Gap collection's second piece, a 100 percent cotton, double-layer hoodie, was introduced on Wednesday by Gap. The Yeezy Gap sweatshirt is available in six hues, including purple, brown, light brown, black, blue, and red, and retails for $90 for adults and $70 for kids, and is available only on gap.com/yeezy.

Since announcing his collaboration with the shop, the rapper has been seen wearing the hoodie in both black and blue colorways.

Depending on the color, the hoodies are scheduled to arrive in two to eight weeks. A countdown started on the Gap website as a teaser for the launch.

West's initial product, a $200 puffer jacket available in black and red, was introduced in June. It was immediately sold out. Gap signed a 10-year partnership with Kanye West to develop the Yeezy Gap line in June 2020, delivering a more affordable version of West's famous brand.

Gap inc. boosted its full-year net sales estimate for the second time last month, putting its faith in its apparel brands Old Navy and Athleta. From $1.60 to $1.75 per share previously, the firm now expects yearly earnings between $2.10 and $2.25 per share, excluding certain costs. Gap has unveiled a fall advertising campaign that features the voices of a diverse cast of characters.

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28th September 2021, Mumbai:

Designer UjjawalDubey’s brand Antar Agni has opened its first ever flagship store constructed from eco-friendly materials in Delhi. As per a Fashion Network report, the store houses the brand’s menswear line.

It displays the brand’s latest selection of kurtas, waistcoats, and bandhgalas for the festive season The space features a selection of garments from the brand’s ‘timeless’ collection, as well as a number of limited-edition pieces.

Launched in 2014, Antar Agni is known for its use of drapes and fluid textiles. The brand uses the element of ‘flow’ found in his designs to create a flagship store with no sharp lines or corners. Resembling a modern take on a traditional dwelling, the earthy space is designed to create a calm atmosphere.

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