Lashkaraa looks at reaching out to Indian diaspora

Lashkaraa looks at reaching out to Indian diaspora

20 November 2021, Mumbai:

Ethnic wear online retailer Lashkaraa is planning to strengthen its global footprint by entering new markets to cater to the wedding and festive season needs of Indians across the globe.

Lashkaraa already has a strong presence in the U.S., Canada, the UK, and the Middle East. It plans to further expand its presence over the next few months.

The company has witnessed strong growth during the Covid-19 pandemic and is banking on its affordable pricing coupled with its wide range of collections across categories to fuel its growth.

Commenting on the expansion, Sumeer Kaur, founder, and director Lashkaraa Inc, in a statement said: “We have positioned ourselves as an affordable luxury brand that provides discerning consumers in-house, exclusive designs of high quality at affordable pricing with quick safe deliveries.Interview With Sumeer Kaur, CEO And Founder At Lashkaraa

The biggest change we've witnessed so far due to the pandemic lockdowns was that couples came online to complete their wedding trousseau shopping. This led to our largest increase in custom bridal trousseau orders to date.”

Peach Mirror Embroidered Net Lehenga– Lashkaraa

“We are rapidly investing to grow our business through the globe as we are getting increasing orders every day from the farthest parts. We aim to leave a global imprint and to be accessible to both, a discerning woman or man in a small town in any part of the world.

We already have a happy client base across more than 50 countries and will keep increasing our reach,” he added.

Lashkaraa is an Indian ethnic wear online shopping platform founded by Sumeer Kaul to cater to the wedding wear needs of Indians across the globe. Fashion Network

(The news article has not been edited by DFU Publications staff)

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