US retailer Patagonia Inc to buy Khadi denim fabric, Vinai Saxena, chairman (KVIC): Poised to make global fashion debut

13 December 2021, Mumbai:

Khadi, considered the national fabric of India by many, is set to make its international fashion debut.

US outdoor apparel and gear retailer Patagonia Inc has bought 30,000 meters of khadi denim fabric from India, Vinai Kumar Saxena, chairman of Khadi and Village Industries Commission (KVIC), told ET.

The California-based firm, which has hundreds of stores around the world, sourced the fabric worth 21.08 crare from Gujarat through the Arvind Mills KVIC tie-up after a third-party certified that all ethical standards" were met in the manufacture.

ET (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

• Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

• Consumers will determine growth of sustainable fashion e-comm in India

• Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

• Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

• Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage