Sahil Nayar is the new CEO of 'Idam House of Brands'

16 December 2021, Mumbai:

Saahil Nayar is the chief operating officer of Idam House of Brands. Nayar is a seasoned professional with experience across the fashion and beauty industry across luxury international brands and premium homegrown brands including Versace, Roberto Cavalli, Ermenegildo Zegna, Revlon, Kama Ayurveda, and The Moms Co.

Nayar joins Idam from The Moms Co where he was working as the vice president, business. In his new role, he will be responsible for the group’s brand expansions, strategy, growth, culture, and marketing. He has a highly organized way of studying, planning and has a deep understanding of consumer behavior.

Ananta Capital-backed Idam House of Brands which owns several D2C brands including Bella Vita Organic is on a mission to make multiple categories ranging from skincare, cosmetics, pet care, daily consumables, etc. accessible to one and all with its customer-first approach.

The vision with its portfolio of brands is to be a conscious and conscientious partner in all walks of life to all demographics and genders through all their age and stage lifecycles. Idam House of Brands aims at reaching Rs 300 crores over the next two years. Ananta Capital is an investment management platform focused on partnering with businesses for the long term.

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