Raghavendra Rathore to support charitable foundation launches NFTs

15 December 2021, Mumbai:

Few people know that Raghavendra Rathore studied robotics, making electrical circuits with sensors that mimicked humans! A decade later, he along with his team had designed one of India’s first apps - iCarbon, a smart carbon footprint calculator that offered links to reduce an individual’s carbon footprint by endorsing the planting of trees.

He has always been at the intersection of art and technology, including an art (electronic) installation in the early 90’s to raise money for AMFAR along with renowned names like CK, Cristo and other eminent art and creative legends.

Continuing this legacy of innovation in 2021, Raghavendra Rathore is the first designer to take his personal art and convert it into NFTs via exclusive block-chain technology for art that is truly priceless and timeless.

He has additionally also launched intricately designed art NFT inspired by the Raghavendra Rathore Jodhpur brand for sale as well. This series is being launched as part of the limited edition NFT on the WazirX NFT Marketplace in association with FDCI x Lakme Fashion Week.

Commenting on the drop, Vishakha Singh, Co-Founder & VP, WazirX NFT Marketplace said: “Designers, globally and in India, have started to understand how NFTs can be used to engage with the larger community. What makes this drop extra special is that the proceeds will be used for a notable cause.

With each drop, our aim is always to introduce as many use cases as possible. India has a promising NFT market for creators and collectors and this partnership will turn out fruitful for both parties. We are proud to release these NFTs on our platform.”

TOI (The news article has not been edited by DFU Publications staff)

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