Bangalore Times Fashion Week: Rainush by Govind Kumar Singh & Jayanthi Ballal hold joint showcase
30 December 2021, Mumbai:
The second show of the day on the final day of Bangalore Times Fashion Week saw brands Rainush by Govind Kumar Singh and Jayanthi Ballal launch traditional wear collections with a twist.
Rainush by Govind Kumar Singh subverted the idea of a sustainable fashion aesthetic by eschewing the usual neutral tones and loose silhouettes consumers tend to associate with sustainable design. The designer instead presented a bright and opulent fusion wear collection for men and women.
Men’s suits, women’s gowns, and fusion-style sets were fabricated from industrial waste, recycled materials, and organic elements, the fashion week announced on Facebook. The colour palette ranged from jewel tones to aquatic hues and the collection had a playful feel.
Jayanthi Ballal’s collection of sarees celebrated silk textiles and highlighted craft techniques including zardosi, zari, and cutdana. Sarees with metallic borders, golden details, and delicate patterns were paired with classic-style blouses and statement maang tikas for an elegant, timeless appeal.
Ballal’s showstopper was Kannada actor Suraj Gowda who wore a deep red jacket with gold detailing and a statement choker.
Organised by Times Group, Bangalore Times Fashion Week ran from December 28 to 29 and was live streamed on Flipkart’s mobile app for free viewing. This edition was the fashion week’s sixth to date and this season, its focus was on more sustainable and ethical fashion.
FASHION NETWORK (The news article has not been edited by DFU Publications staff)
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