14 January 2022, Mumbai:

Aditya Birla Fashion and Retail (ABFRL) said on Friday it would buy a 51% stake in House of Masaba Lifestyle for about Rs 90 crore ($12.14 million), as it seeks to strengthen its presence in the fast-growing segment.

Top Indian retailers ABFRL and billionaire Mukesh Ambani-owned Reliance Industries Ltd's retail unit have gone on a shopping spree for premium brands over the past year as they compete for a stronger foothold in the fashion space.

ABFRL picked up a 51% stake in luxury wedding wear brand Sabyasachi in January last year, while Reliance Retail bought 52% of designer label Ritu Kumar in October.

ABFRL and House of Masaba Lifestyle have entered a binding term sheet agreement, marking the Aditya Birla Group company's entry into the beauty & personal care market in India, ABFRL said.

House of Masaba Lifestyle is targeting annual revenues of around Rs 500 crore in the next five years and will be scaled predominantly through an online platform, ABFRL said.

Key Higlights

• ABFRL looks to bolster with this its portfolio of fashion labels
• Both ABFRL & RELIANCE RETAIL have been on the shopping spree for Brands
• With this newly forged partnership ABFRL forays into beauty & personal care 

ET

(The news article has not been edited by DFU Publications staff)

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12 January 2022, Mumbai:

The Fashion Design Council of India has extended the deadline to apply for both its Circular Design Challenge and Designer Program ahead of the upcoming season of FDCI x Lakmé Fashion Week.

The deadline for the FDCI x Lakmé Fashion Week Designer Program has been extended to January 20 to give prospective entrants more time to get involved, the FDCI announced on Facebook. Winners of the contest will receive mentoring from industry leaders and showcase their collection to an international audience at the fashion week.  
 
The FDCI has also extended the deadline for its collaborative sustainable design contest with eco-friendly textiles brand R|Elan. Entries for the Circular Design Challenge will now remain open until January 15.

The contest is run with support from the United Nations Environment Programme and the United Nations in India and aims to find India’s next rising talent to innovate sustainable solutions in fashion. The winners of the contest will have the opportunity to present their designs at the upcoming edition of FDCI x Lakmé Fashion Week.

The FDCI also announced that its upcoming 2022 edition of Nexa presents 'The Spotlight' will have the theme of ‘Metamorphosis’. The Spotlight is a multi-designer runway show which takes place during FDCI x Lakmé Fashion Week with the aim of promoting up-and-coming contemporary designers.

FASHION NETWORK (The news article has not been edited by DFU Publications staff)

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11 January 2022, Mumbai:

Amazon and Flipkart rush into Republic Day sales by 4-5 days this January as the Covid19 third wave paranoia on the back of rising infections and resultant precautions & curbs/ restrictions putting stress on their operations including disrupting the supply chain and faltering delivery timelines, industry executives said.

The semblance is that country’s two largest e-commerce marketplaces have already taken a serious cognizance by ramping up their inventory and are likely to start the sales around January 16-17, industry sources said.

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13 January 2022, Mumbai:

The Khadi and Village Industries Commission’s handloom brand Khadi India will bring eight Indian designers to Dubai to showcase their innovative takes on Khadi textiles at the ongoing event Expo2020.

KEY HIGHLIGHTS

• Khadi India will bring eight Indian designers to Dubai
• Will hold a ‘Sustainable Khadi Exposition’ at Dubai’s Expo2020
• The Fashion Design Council of India (FDCI) has announced it on Facebook

As part of its work to promote Khadi textiles and products made from them on the international market, Khadi India will hold a ‘Sustainable Khadi Exposition’ at Dubai’s Expo2020, the Fashion Design Council of India announced on Facebook.

The initiative is part of KVIC’s ‘Khadi Goes Global’ campaign which it is holding in partnership with the FDCI.

Khadi India to bring eight designers to Dubai for the 'Khadi Goes Global' initiative.

As part of the exhibition, designer Ujjawal Dubey will present a selection of androgynous silhouettes for men and women made to showcase the fluidity of Khadi textiles.

Dubey’s brand, Antar-Agni, is known for its gender-fluid and natural aesthetic and mix of modern and traditional styles.

Designer Ashish Satyavrat Sahi will present looks by his brand Khadiwala including dresses in neutral tones to highlight the intricacies of the handloom textiles from which the garments are made.

Charu Parashar will present a more colourful take on Khadi with womenswear featuring bold floral designs and vibrant hues. Other designers who will take part in the showcase comprise Rina Dhaka, Shruti Sancheti, Swatti Kpoor, Sushant Abrol (Countrymade), and Rahul Singh.

Expo2020 launched in Dubai on October 1, 2021 after being postponed from 2020 due to the pandemic. The Indian Pavilion at the global fair is promoting a wide array of Indian businesses to international investors from heavy industries to tourism.

FASHION NETWORK (The news article has not been edited by DFU Publications staff)

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11 January 2022, Mumbai:

Odisha, one of India's most populous states, has authorised the free long-term allocation of two acres of additional land close to the National Institute of Fashion Technology (NIFT) campus in Bhubaneswar. The State Cabinet granted its consent during a virtual meeting presided over by Chief Minister Naveen Patnaik.

"The State Government has taken a really excellent move. Prof. Binaya Bhusan Jena, NIFT Bhubaneswar, said, "The two acres of extra property will allow us to establish new programmes, including the projected Centre for Sustainable Fashion, as well as meet our other requirements, such as an auditorium and administrative facility."

It is crucial to note that NIFT, Bhubaneswar, began as a temporary campus at Jatni, on the outskirts of Bhubaneswar, in 2010 and has since moved to its permanent site near KIIT University. On March 31, 2012, it was formally opened.

The current campus covers ten acres of land. Aditya Birla Fashion and Retail Ltd. (ABFRL) and Page Industries are two of the most well-known garment companies in Odisha (Jockey). Proposals for the departments of handloom, textiles, and handicrafts were also accepted by the Cabinet.

The State Cabinet also agreed to provide the Indian Institute of Technology (IIT) Bhubaneswar 618.665 acres of government land for free.

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“An idea which sparked nine years ago in a living room, took the shape of a great and beautiful journey,” said brand founder, Aakriti Grover, in a press release. “Today, as we embark on a new decade, Flirtatious celebrates its journey with a brand-new logo. The logo represents the brand’s USP which is an amalgamation of inclusive and sustainable designs.”
 

The brand has also expanded its offerings from swimwear to include resort wear such as cover-ups and kaftans as well as fusion and western-style ready-to-wear. Flirtatious has also reaffirmed its commitment to sustainable production practices and uses sustainably sourced materials made from post-consumer waste, including plastic.

The brand also eschews traditional Indian sizing and follows a custom ‘made-to-measure’ model.

“The new logo represents and celebrates you,” said Grover. “Keeping it minimal, each letter in the logo represents the beauty behind everybody's structure irrespective of its size and shape. The diving letter ‘I’ stands for the constant growth and confidence of every individual, the brand has been following for the past nine years.

The new logo is a step forward into a world where your choice to wear what you feel confident in, doesn't depend on what your body type is.”

The brand has a strong Bollywood following and has been photographed by celebrities including Deepika Padukone, Alia Bhatt, Taapsee Pannu, Kriti Sanon, and Disha Patani, among others. Flirtatious retails from its dedicated e-commerce store to service shoppers across India.  

FASHION NETWORK