27 January 2022, Mumbai:

We already knew that Generations Y and Z have become great targets for big luxury brands, but a recent survey shows that, even more than previous generations, these generations' customers had made a significant shift toward luxury purchases in the last year.

And these younger customers carry with them new expectations, particularly in terms of modern technology and sustainability. Who said that Boomers were the only ones who could afford luxury? This is no longer the case; on the contrary, younger generations are increasingly gravitating toward high-end and even ultra-high-end things. 

One of the conclusions of the current research from payment services business Klarna* is as follows: In the last 12 months, Gen Zers (63 percent) and millennials (63 percent) bought more luxury things than their elders (45 percent for Gen Xers and 25 percent for Baby Boomers).

With the epidemic, luxury firms have realised the significance of hastening their digital transformation. Something that has grown increasingly important as their client base has shifted to younger generations.

The research, titled "The State of Smooth: Unpacking Luxury in 2022," claims that eight out of ten luxury buyers consider a brand's dedication to innovation and new technologies to be a crucial purchasing factor, and that more than a third prefer to make luxury purchases online via mobile applications.

From social media to the internet of things, there's a lot to take in. "A new generation of younger, technologically aware luxury buyers is developing, with changing preferences for how they purchase and pay," said David Sykes, Klarna's Head of North America.

"While the attractiveness of brand names (52%) and exclusivity (39%) continue to drive luxury purchases, today's high-end buyers want more flexibility and innovation across their shopping experiences.

Faced with these ever-younger customers, luxury firms must also pay attention to their social media presence. Almost two-thirds of Millennials and almost eight out of 10 Gen Z customers (83%) say they follow premium brands on social media. 

Almost as many, 75 percent and 63 percent, claim they've bought anything after seeing it on a social media platform, with YouTube and TikTok leading the way. The rush of major fashion firms into the metaverse is unlikely to change this trend.

More than six out of ten respondents who have heard of the metaverse indicate they want to buy luxury products through this new channel. In general, customers are becoming more interested in new technology, such as virtual fitting rooms that allow them to try on clothes without having to leave their sofa (22 percent ).

Is luxury a sign of long-term viability? Can luxury not readily accept sustainability when it comes to quality, artisanal skills, and local circuits?

This appears to be the mindset of today's buyers of so-called high-end goods.

Almost six out of ten respondents (59%) believe that their luxury purchases are more sustainable, and more than four out of ten believe that the quality of the items even delivers long-term savings, with Gen Z in particular having a "buy-less, buy-better approach."

In October 2021, Klarna conducted a luxury study in partnership with research agency Dynata among a representative sample of nearly 4,000 customers aged 18 to 65 in five countries, including 1,060 respondents in France.

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25 January, Mumbai: 2022

Payal Singhal, a fashion and lifestyle brand, has teamed up with vegan footwear firm Paio Shoes to create a collection of bohemian-style slip-ons, heels, and sandals.

'Print Play ', Singhal's latest collaboration collection, comprises a combination of fusion and traditional jutti-style footwear with Singhal's characteristic boho patterns.

For a more formal style, sling-back heels and heeled sandals are also included. Singhal's traditional patterns, like tassels and tactile floral embroidery, convert the namesake designer's vision into sustainable footwear with a vibrant, varied color palette.

Payal Singhal launched the collection on Facebook, saying, "Our latest range of boho footwear with vegan company Paio Shoes has been created with our trademark patterns, embroideries, and best-selling PS designs to help you stride into the new year in style."

The footwear is intended to introduce Singhal's designs to a wider audience at a more reasonable price point, with all items in the collection costing less than Rs 4,000 ($53.53). Paio's specialized e-commerce store sells the line.

Paio footwear, according to the brand's website, is cruelty-free, created in India, sustainable, handmade, and ensures grassroots sustainability. Paio also just debuted a men's footwear collection, as well as a new collaboration with Deme and Wendell Rodricks, a womenswear brand.

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28 January 2022, Mumbai:

- "Liberating ourselves from any sort of limitation when it comes to devising a collection has been the most fulfilling part of this experience."

For Rahul Mishra, creating couture isn’t about setting new trends for the upcoming season – it’s about creating art by interspersing nature with his wildest imaginations. “As a designer, originality is very important for me, hence the internet is not where my inspiration stems from.

I draw my ideas from everything I see and feel around me. Nature is the most optimal influence in my process – this time around, I borrowed from the bountiful beauty of the Himalayas, where I am creating my safe haven.

Real flowers, ice-capped mountains, and other elements from the botanical wilderness have been reinterpreted in the form of couture.”

The Enchanted – rightly titled, the line appears to be straight out of a fantasy. From Greece to the Himalayas, Rahul’s muse will forever be mother earth. Always unearthing more than just solace from his travel escapades, the designer wanted to build a home and a creative sanctuary for himself and the team in the rural northern parts of India, away from the bustling civilisation.

While the dream home is yet to be built, the designer managed to engineer his architectural wonders in the form of exaggerated couture ensembles. “Liberating ourselves from any sort of limitation when it comes to devising a collection has been the most fulfilling part of this experience.

The Himalayan biodiversity is extensive, to poetically present it through fashion was equally challenging and amusing. Converting rare flowers like poppies, peace lilies, foxgloves, bellflowers, hollyhocks, iris and anemones into not just 3D surface ornamentation but also to give a garment the form and shape of these flowers was taking it to a whole new level in terms of construction.

Unadulterated by city lights, we cascaded the glimmering sky onto the silhouette – every component of the surrounding was infused through painstaking techniques.”

CREDITS: ELLE

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25 January 2022, Mumbai: 

On January 27th at 4.00pm the international ecohub C.L.A.S.S. has organized its new Smart Voice, “What's next? 2022 Trends and Directions”.

Long or short? Black or white? Minimalism or maximalism? And most important, what’s relevant for the contemporary consumer, the expectations of new generation of consumer!

KEY HIGHLIGHTS

• Long or short?
• Black or white?
• Minimalism or maximalism?
• What’s relevant for the contemporary consumer, the expectations of the new generation of consumers!

In our first Smart Voice of 2022, C.L.A.S.S. CEO and founder Giusy Bettoni will talk to explore possible scenarios for the Fashion and Textile Industry in 2022 with:

David Shah - Publisher and Editor of VIEW

Orietta Pelizzari - GLOBAL FASHION ADVISOR Strategic brand/retail specialist on high-end quality and newnesses

Belvis Soler - Co-Founder & Creative Director of Luxiders Magazine.

C.L.A.S.S. SMART VOICES, a cycle of digital talks, has in fact given voice to many but selected companies, brands, personalities, creatives and game changers who have distinguished themselves for responsible innovation, ethics and all those different expressions that encompass sustainability; they did always in conversation with Giusy Bettoni, CEO of C.L.A.S.S. and internationally recognized expert in sustainability.

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28 January 2022, Mumbai:

Manish Malhotra, stylist of some of Bollywood’s biggest stars of the last three decades, plans to more than double his retail chain and also open his first overseas store, months after Asia’s richest man bought in his eponymous fashion house.

The first international brick-and-mortar outlet is likely to arrive in early 2023 in the US, UK as well as the Middle East, where the luxury market has an “enormous following”, Malhotra said in an interview in Mumbai. At least six new stores in India and abroad are in the pipeline, he said.

 

It currently has four retail sites throughout India.

Its global ambitions are driven by the investment of Reliance Brands Ltd., part of the conglomerate of billionaire Mukesh Ambani, which bought 40% of the designer’s MM Styles Ltd. in October for an undisclosed sum.

Ambani wants the operations of its flagship Reliance Industries Ltd (RIL). worldwide and also expand its growing retail empire while relying on its traditional fossil fuel-related businesses. The conglomerate also bought a 52% stake in the label from fellow Indian designer Ritu Kumar days after investing in MM Styles.

Mukesh Ambani’s Reliance Acquires Interest in Bollywood Fashion House

Reliance will seek to create a “strong technological backbone” for the Malhotra brand and build it into a “global couture powerhouse,” it said in October after announcing the stake purchase.

While Malhotra is pushing its foreign expansion plans, it seeks to create new product ranges, including jackets, shirts, shoes and bags, that can appeal to Western consumers outside the Indian diaspora.

Malhotra, 55, who became a household name in India after styling actors for a string of successful Bollywood films and beyond, launched his close-knit fashion house in 2005. He also designed the outfits and decor for the 2018 extravagant wedding of Ambani’s only daughter, Isha – an association that probably sowed the seeds for future business cooperation.

Reliance Brands has become a gateway to India for international luxury companies seeking access to one of the world’s largest retail brands and has brought at least 35 international brands including Burberry Group Plc, Hugo Boss AG and Jimmy Choo.

Luxury Rebound

The global demand for luxury goods is returning as vaccination rates around the world increase and people socialize and travel more.

In India, the luxury fashion industry is also recovering from multiple lockdowns and is set to grow from an estimated $ 1 billion last year to $ 1.5 billion in 2025, according to researcher GlobalData.

This attracts corporate finance in the fashion of India, which carries the risk of diluting the exclusivity of a brand.

Malhotra insists the label will not sell out despite its new heavyweight shareholder.

“We are not going into mass production, we will carry the luxury of the brand,” he said. “The idea is to take our Indian craft and make it global, so it’s globally understood and globally accessible and wanted.”

**The statistics mentioned in the above articles have been sourced from The Economic Times.

Credits: RVPG Media Business Standard

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24 January 2022, Mumbai: 

Designer Kshitij Jalori plans to expand his eponymous brand’s product categories and will launch a swim and resort wear line in summer 2022.

Jalori, known for his floral brocade designs and innovative interpretations of handloom, will step into swimwear this summer and incorporate spandex into his designs for the first time, Vogue India reported.

The upcoming swim and resort wear line is the first of a number of planned launches as the designer looks into expanding into categories including interiors, accessories, and potentially menswear in the future.

“If I can pull the resources, womenswear and fashion are just a beginning,” Jalori told Vogue India.

“So far, we’ve been known as a fashion-forward label deeply rooted in textiles. But we are also evolving every day. As we expand, I want it to be a lifestyle house that puts the sustenance of techniques at the heart of our endeavours, no matter the product.” The brand retails from its store in New Delhi, e-commerce store, and multi-brand stores both on- and offline.

The brand also caters to an international market. Its online store ships internationally and the brand also retails on international multi-brand e-commerce platforms including India’s Pop-Up, among others.

“I think modernisation makes the craft more accessible for today's audience,” said Jalori. “Our trench coats and jackets, for example, do very well in the US.

It allows us to give a bit of our culture to a different part of the world who wouldn’t otherwise purchase Indian brocade. It all comes down to the right purpose.”

National Institute of Fashion Technology graduate Jalori launched his womenswear brand in New Delhi in 2018. The brand’s latest collection features floral velvets and voluminous silhouettes.

CREDITS: FASHION NETWORK

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