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THE METAVERSE FASHION SHOW HAS BEEN RESCHEDULED FOR FEBRUARY 24TH -26TH, 2022

15 February 2022, Mumbai:

February 24 & 26 VIRTUAL EVENT

Attend a fashion show in the Metaverse, meet the designers, shop in their boutiques and explore the future of fashion. Limited availability! Each session is 55 mins, with full access to the entire experience.

Digital Fashion Week New York

Limit 100 visitors per session. Step into the future with a Metaverse fashion show featuring some of the world's best digital designers.

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Wander through the exquisite Metaverse fashion experience, chat with the designers, visit their boutiques, buy NFT fashion, take a ride in a virtual hot air balloon and watch a fashion show with music from DJ Cherish the Luv.

POAP airdrop for all Metaverse fashion attendees.

 

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*Figures mentioned in the above article have been sourced from Digital Fashion Week article.

 

THE METAVERSE FASHION SHOW HAS BEEN RESCHEDULED FOR FEBRUARY 24TH -26TH, 2022

Mensa Brands leads Series A round in 'RENEE Cosmetics'

14 February 2022, Mumbai:

New-age beauty brand RENEE Cosmetics has raised $10 million in its Series A round led by Mensa brands. Existing investors including Equanimity and 9Unicorns have also joined the new round.

The brand has raised a total of $11.5 million till date, including the current round. The Ahmedabad-based startup plans on utilising funds majorly in strengthening the brand presence and widening offline presence.

Additionally, a part of the fund will also be leveraged for catalog expansion and marketing budgets Founded by Aashka Goradia Goble along with Beardo co-founders Ashutosh Valani and Priyank Shah, RENEE Cosmetics is a cruelty-free beauty brand offering a wide range of eye makeup, lip colours, skin serums and highlighters.

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Currently the beauty brand sells products through all leading online channels and over 500 stores in the country.

It claims to clock an ARR of Rs 60 crore and is all set to reach an ARR of Rs 150 Crore by the end of this fiscal year.

Last year, RENEE had closed its pre-Series A round of $1.5 million led by Equanimity Ventures and 9Unicorns with participation of Titan Capital.

 

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*Figures mentioned in the above article have been sourced from Entrackr article.

Mensa Brands leads Series A round in 'RENEE Cosmetics'

African Development Bank’s Fashionomics Africa, partners, launch new sustainable fashion competition with $6,000 in cash prizes

15 February 2022, Mumbai:

The African Development Bank Fashionomics Africa initiative’s second online competition is offering $6,000 total in cash prizes, mentoring, new branding packages and other support for winning African designers of sustainable and circular fashion.

Fashionomics Africa, in collaboration with the United Nations Environment Programme, Parsons School of Design, strategic consulting and communications agency BPCM, and the Ellen MacArthur Foundation, invite interested African fashion brands to apply to the sustainable fashion online competition.

African Development Bank Group (AfDB)

Entrants must be pursuing environmentally friendly measures, sustainability, and circular economy actions to qualify. The designer or design team submitting the “best sustainable design” will win $3,000 along with other prizes. Two other competition finalists will take home $1,500 each, plus other support.

The competition celebrates African fashion brands that will change how we produce, buy, use and recycle fashion and that encourage a more sustainable shift in consumer practices. “Sustainability is the present, not the distant or even the near future.

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It is where we are now, and it is vital that we open our eyes to what the fashion industry already has to offer. By embracing the industry’s existing resources, we are promoting circularity at the most fundamental level,” said Amel Hamza, Acting Director for Gender, Women and Civil Society at the African Development Bank.

A five-person judging panel representing the African Development Bank and competition collaborators will announce the three finalists by 22 March 2022.

The finalists’ entries will be posted on the Fashionomics Africa digital marketplace and mobile application (https://bit.ly/3BfEH4D) for public vote between 22 March 2022 and 7 April 2022. Polls close on 7 April at 23:59 GMT.

 

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African Development Bank’s Fashionomics Africa, partners, launch new sustainable fashion competition with $6,000 in cash prizes

New York Fashion Week: Shayne Oliver Returns to Fashion Week

14 February 2022, Mumbai:

ABOUT New York Fashion Week

*New York Fashion Week, held in February and September of each year, is a semi-annual series of events (generally lasting 7–9 days) when international fashion collections are shown to buyers, the press, and the general public.

New York Fashion Week - Wikipedia

It is one of four major fashion weeks in the world, collectively known as the "Big 4", along with those in ParisLondon, and Milan.[1][2] 

 

The Council of Fashion Designers of America (CFDA) created the modern notion of a centralized "New York Fashion Week" in 1993, although cities like London were already using their city's name in conjunction with the words fashion week in the 1980s.

Shayne Oliver Returns to Fashion Week on His Own Terms | Vogue

NYFW is based on a much older series of events called "Press Week", founded in 1943.[3]

A centralized calendar of citywide events (including those affiliated with WME/IMG) is kept by the CFDA,[4] and was acquired from calendar founder Ruth Finley.[5] The economic impact of New York Fashion Week is estimated at $887 million.[6]

*The last time Shayne Oliver held a fashion show in New York, it was set to sounds of orgasms and sponsored by Pornhub. A lot has changed since 2017, when he put Hood by Air on hiatus, but the constant in Oliver’s work is his ability to electrify and challenge the fashion system.

And, boy, did he ever do that with a performance of new music with Arca and a presentation of new clothing at The Shed last night. How to explain exactly what we saw over smoke, scaffolding, and a sculpture of Oliver melting into a platform?

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Having followed his work since the mid-2010s, I am sure that the best part of his oeuvre is that it cannot be easily defined or digested. In the immediate minutes following the show, as fashion people, art- world glitterati, celebrities like Hunter Schafer and Evan Mock, and former HBA collaborators Luar’s Raul Lopez and Gypsy Sport’s Rio Uribe took the long escalator journey down to the street, several people texted me about what they had seen: “genius,” “arresting,” “disrespectful,” “too long,” “arduous,” and “WOW!” No uniform consensus congealed—and 12 hours later I’m still rehashing the models’ dripping clothing and Pat McGrath’s incredible floral makeup in my head.

 

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*Figures mentioned in the above article have been sourced from VOGUE & en.wikipedia.org article. 

New York Fashion Week: Shayne Oliver Returns to Fashion Week

Flipkart is a firm believer in real-time transactions

12 February 2022, Mumbai:

Flipkart, a Walmart-owned e-commerce behemoth, has entered the fast-growing retail trend of live commerce, offering a purchasing experience guided by celebrities and social media influencers.

Flipkart's fashion subsidiary, Myntra, was the first in the company to implement live shopping, doing it in November 2021 at its biggest sale event of the year and in partnership with various Bollywood celebrities. The company has now added live shopping elements to its primary e-commerce site, 'Flipkart,' in order to further engage customers via live shopping broadcasts on its dedicated mobile app.

Flipkart restructures operational model, adds intermediaries to comply with  FDI norms - News : industrie (#1076745)

On its e-commerce platform, Flipkart has built an Instagram-style 'feed' with influencers presenting things like apparel and accessories that can be purchased immediately from the feed without the buyer having to hunt for the item they want.

To reach a wider audience, the company has teamed with ShareChat, a regional language social networking platform, to host video sessions on its short video app Moj, where buyers may purchase items displayed in the videos directly on Moj.

Flipkart has collaborated with smaller influencers for a more personal touch, in addition to engaging with celebrities to sell items during live sessions. Live commerce, which was originally popular in China, is gaining traction in India, particularly in the fashion and beauty industries.

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Flipkart's senior vice president and head of its growth charter, Prakash Sikaria, told the Economic Times that "the advent of short-form video as a preferred content format throughout India today has offered the appropriate opportunity for Flipkart to pursue video and live commerce at scale."

"We partnered with a broad collection of influencers for live commerce experiences on the Flipkart app throughout the previous two editions of our Big Billion Days events, which made the shopping festival more engaging for our customers."

 

Daily Fashion News 

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*Figures mentioned in the above article have been sourced from Fashion Network article. 

Flipkart is a firm believer in real-time transactions

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