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Dia Mirza onboarded by Priyaasi, Jewellery brand

09 March 2022, Mumbai:

About Priyaasi 

Priyaasi, is a direct-to-consumer online jewellery brand.

It is a celebratory brand that suggests taking a pause to appreciate the life of a confident, down-to-earth woman, one who is here in today’s modern world with traditional sensibilities, and one who’s got a whole lot to give and share.

The brand which anecdotally believes & celebrates cherishing moments in every single woman's life & has stood the test of time.

Dia Mirza 

Dia Mirza Rekhi is an Indian model, actress, producer, and social worker who predominantly works in Hindi films.

*Priyaasi, a direct-to-consumer online jewellery brand has made rapid progress in the last 4 years – courtesy of the potpourri of jewellery styles and affordable price point. The brand stands for women who believe in the celebration of moments, togetherness, supporting each other and harbouring a bond of trust.

ALSO READ: Divaa by Orra ‘diamond jewellery’ glitters in Mumbai

*This Women’s Day, the brand made an official announcement about the onboarding of the ethereal Dia Mirza as their brand ambassador.

She has consistently used her position of power to drive awareness not just about women empowerment, but other blazing issues like climate change, environment conservation, girl-child education and gender equality as well.

Quite naturally, she is the perfect fit for a jewellery brand that celebrates womanhood with its craft.

Mensa Brands, a startup unicorn that partners with digital-first companies and scales them domestically and overseas – believes strongly in Priyaasi’s endeavour to deliver exquisite pieces of jewellery for women from all walks of life.

This association is an example of the Mensa Brand’s Promise, of helping the founders create global digital-first brands.

 

RELATED ARTICLE The Gem & Jewellery Export Promotion Council (GJEPC), IIJS to be held at Bangalore, 24th to 27th March 2022

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CREDITS: The Print. 

Dia Mirza onboarded by Priyaasi, Jewellery brand

R|Elan presents Abraham & Thakore at LFW - Lookbook

04 March 2022, Mumbai:

Welcome to the world of smart fabrics pioneered by R/Flan-Fabric 2.0 Apparel made with RElan smart fabrics provide the wearer with benetits that bring in additional value.

RElan fabrics are grouped into three segments

- Eco friendly fabrics

- Hi-performance fabrics

- Aesthetically superior fabrics

ALSO READ Reliance Industries (RIL): R|Elan™ EcoGold with CiCLO®, the technology offers a biological solution

RElan has been working with reputed fashion designers and established brands to develop unique apparel range with its advanced fabrics.

This LookBook showcases an exciting and fresh collection designed by renowned designers Abraham-Thakore, highlighting the power of its eco-friendly fabric RFlan GreenGold.

 

RELATED ARTICLE: RIL presents differntiable fabric technology R|Elan Kooltex

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R|Elan presents Abraham & Thakore at LFW - Lookbook

Myntra: ‘’Myntra For Her’' Event

07 March 2022, Mumbai:

Myntra is hosting its latest edition of India’s biggest fashion event for women, ‘Myntra For Her’, held between 5-8 March. The event is set to offer over 9 lakh styles from over 3000 brands.

Myntra is hosting its latest edition of India’s biggest fashion event for women, ‘Myntra For Her’, held between 5-8 March.

The event is set to offer over 9 lakh styles from over 3000 brands.

 

ALSO READ: Myntra End of Reason Sale (EORS) to run for extended period this July

'Myntra for Her' is Myntra's tribute to the e-commerce major's cherished women customers, who have and continue to contribute significantly to Myntra's evolution and popularity.

By curating an event dedicated to the authentic, unique, confident, fearless, brave, playful, and stylish women around the country, Myntra is celebrating and valuing every aspect of being a woman in today's world.

 

RELATED ARTICLE With the introduction of DeFacto, Myntra expands its foreign brand portfolio

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CREDITS: TOI lifecarenews.com prnewswire.com. 

Myntra: ‘’Myntra For Her’' Event

Istanbul Fashion Connection launched successfully

04 March 2022, Mumbai:

On February 9-11, Istanbul Fashion Connection was launched successfully as the matching platform for supply and demand in Turkey.

More than 25,000 visitors from about 100 countries attended the kick-off event at Istanbul Expo Center where over 600 companies presented their collections.

Turkey is seeing an unbroken trend of increasing textile exports to the EU with a record figure of US$ 20.3 billion reached in 2021. A development has been accelerated by the pandemic.

ALSO READ: London Fashion Week A/W22: Best collections

Turkish fashion made it possible to bridge bottlenecks, near-shoring is now a competitive advantage.

The collections of all fashion segments including womenswear, menswear, kidswear, denim, shoes, leather and fur, lingerie, hosiery, bridal, and evening wear were presented in eight halls of the exhibition center.

Exhibitors and visitors were extremely satisfied with the premiere and delighted with the opportunity of an in-person industry meeting. The next edition will take place from August 24-26, 2022.

 

RELATED ARTICLE Milan Fashion Week: Versace show opened by Indian model "Avanti Nagrath"

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Istanbul Fashion Connection launched successfully

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