02 March 2022, Mumbai:

The retail arm of Reliance Industries, Reliance Retail Ventures (RRVL) has acquired a majority stake in luxury fashion house Abraham & Thakore, strengthening the range of lifestyle brands under its umbrella.

RRVL will build Abraham & Thakore’s global appeal in the fashion and lifestyle by leveraging Reliance Brands’ deep understanding of affluent Indian customers and their heft across digital, retail operations, marketing, and supply chain platforms.

Launched in 1992 by David Abraham and Rakesh Thakore, Abraham & Thakore has for almost 15 years retailed predominantly in international stores before coming to India with their first fashion show presentation.

ALSO READ: Reliance Retail, The fashion and lifestyle division: Achieves its greatest quarterly revenue ever

Each of the brand’s collections explores a quiet and modern design voice while simultaneously drawing on the rich traditional vocabulary of Indian design and craft.

The brand’s use of materials and its innovative adoption of technical techniques have helped the brand create a unique distinctive identity. Through this partnership, Abraham & Thakore plan to expand the presence of the brand and bring together both fashion and lifestyle collections.

RELATED ARTICLE: Reliance Retail’s Q3 net profit growth leapfrogs

Join our community on Linkedin 

05 March 2022, Mumbai:

Plus-size fashion brand ‘All’ will showcase its latest collections for plus-size individuals at the upcoming edition of FDCI x Lakmé Fashion Week in New Delhi.

The brand will also give an opportunity to plus-size models to walk the ramp at the event. Rajeev Singh, Business Head, says, All is the first fashion brand that celebrates beauty beyond size and since 2005, it has provided apparel and accessories for Plus, size men/women.

This year at the FDCI x Lakmé Fashion Week, the brand is presenting its vision of beauty, style, and fashion through this platform.

ALSO READ: FDCI X Lakme Fashion Week physical edition planned in New Delhi

Jaspreet Chandok, akme Fashion Week adds, “FDCI X Lakmé Fashion Week continues to further its pursuit of making the platform a flag-bearer of inclusivity.

This association and showcase has received an overwhelming response in the past and hopes to create a similar experience for audiences yet again.

All is the largest plus size fashion retail brand in the country with a pan India network of 81 exclusive brand stores along with a strong online presence through its web store and app.

RELATED ARTICLE Designers come out in favor of a united FDCI-Lakme fashion week

Join our community on Linkedin 

02 March 2022, Mumbai:

Bridal fashion is becoming more sustainable with brides getting vocal for local.

They are now opting to buy only 10-15 pieces against 20-25 outfits bought earlier. They are practicing the concept of minimalism says Khushi Shah, Founder, Shanti Banaras, pioneers in Banarasi weaves.

Most designer brands are opting for recycled fabrics while making bridal trousseau, says Gaurang Batra, Director, Frontier Raas. Weddings with limited guests have made brides focus more on wedding silhouettes than on the wedding itself.

ALSO READ: Indore Readymade Textile Dealers Association: Demand from weddings to fuel growth

A new trend of designing wedding trousseau consisting of unorthodox hues and different styles, colors and fabrics is emerging, says Abhinav Mishra, Fashion Designer. Shirin Mann, Founder and Creative Head, Needledust, a designer jutti label, adds brides are going for the unconventional and bold colors.

They are also embracing family heirlooms, repurposing or restyling them in newer ways and going for more vibrant colors and designs, such as stripes or multi-resham work.

Most brides and families are adopting newer ways to embrace tradition.

They are opting for lighter weaves, brighter colors, prints in tie and dye, and abstract detailing. Dramatic silhouettes, veil dupattas, elaborate lehengas with trails, prints and gold are becoming widely popular amongst brides, adds Batra.

RELATED ARTICLE: ‘Global Fashion Wedding and Lifestyle Exhibition’ from from February 12 to 14, 2022

Join our community on Linkedin 

05 March 2022, Mumbai:

Kamal Haasan’s recently launched fashion line ‘KH House of Khaddar’ aims to uplift the lives of handloom weavers in India by modernizing Khadi to suit the youth’s sensibilities by presenting it in a chic new avatar.

Capitalizing on the favorable response from customers and critics, KH House of Khaddar was showcased at the Paris Fashion Week to putting a made in India brand on the global fashion map.

To create a brand that appealed to the youth using Khadi needed designs and colour palettes keeping today’s fashion and styles in mind and it wouldn’t have been possible without the brands co-founder, designer and stylist Amritha Ram.

ALSO READ: Kamal Haasan launches clothing label 'KH House of Khaddar'

The designer’s vision to give khadi a complete makeover that resonates with today’s fashion-forward men and women has contributed immensely to the brand’s popularity.

Amritha Ram, Designer, and Creative Head say, With Paris Fashion Week (PFW), KH House of Khaddar is proudly presenting khadi denim.

The brand dyed the khadi in pop colors for the event.

RELATED ARTICLE KH House of Khaddar welcomes Fashion Sustainability Bill

Join our community on Linkedin 

03 March 2022, Mumbai:

Newly launched sari brand by the Aditya Birla Group, Navyasa from Liva has roped in Bollywood actor Deepika Padukone as its brand ambassador.

The brand has launched four stores in Delhi, Mumbai and Bengaluru. It plans to expand its retail presence across the country in coming months. Rajnikant Sabnavis, Chief Marketing Officer, Grasim Industries says, the brand aims to make saris the preferred attire for Indian women.

ALSO READ: Adidas ropes in 'Deepika Padukone' as brand ambassador

The name has been coined from the two words ‘navya’ meaning new and ‘rasa’ denoting everything that the brand does, he adds. Designer Nanki adds the brand breaks the social stigma on saris being perceived as an attire for older women or occasional wear.

With versatile prints, it empowers women with a new freedom of expression; adventure, boldness. Created by designers Abir and Nanki, with the internal design team at Liva, Navyasa currently offers 17 collections in five different varieties of nature-based Liva fabrics.

RELATED ARTICLE: Fabric Plus teams up with 'LIVA' to introduce innovative fabrics

Join our community on Linkedin 

02 March 2022, Mumbai:

The upcoming edition of Adaah Contemporary Fashion and Lifestyle Exhibition’s business-to-customer fair will be held from March 12 to 13 at the Flamingo Convention Centre in Hisar, Haryana.

The fair will feature product categories including women’s western, fusion, and ethnic wear, jewelry, accessories, home décor and home furnishings, gift items, etc..

ALSO READ: Chandigarh to host Global Fashion Wedding and Lifestyle Exhibition

It will also feature a selection of handicraft items from artisans across the country The shopping fair will give the city’s shoppers an opportunity to discover new labels while enabling brands to expand their customer base in new cities.

Adaah Contemporary Fashion and Lifestyle Exhibition organizes business-to-customer shopping fairs around the Delhi NCR with previous editions being held in Gurugram, Noida, and New Delhi.

Adaah’s most recent edition was held in December 2021 in Noida when it featured over 70 fashion and lifestyle brands for a winter festive shopping fair.

RELATED ARTICLE: Reliance Retail, The fashion and lifestyle division: Achieves its greatest quarterly revenue ever

Join our community on Linkedin