Veirdo and Marvel Entertainment, located in the United States, have teamed together to create fan-based goods
30th November 2021, Mumbai:
In India, the market for fan-based products is booming, and several firms are preparing for it. Veirdo, one of Ahmedabad's largest online fashion retailers, has teamed up with Marvel Entertainment in the United States to enhance the fan experience beyond the big screen.
Marvel Entertainment, a wholly-owned subsidiary of The Walt Disney Company, is one of the most well-known character-based entertainment companies in the world, with a proven library of over 8,000 characters who have appeared in a variety of media over the course of 75 years.
Veirdo said in a statement that with this relationship, it hopes to offer a variety of quality items to customers and bring the Marvel experience to their homes.
Marvel items will be available at Veirdo's stores, including sweaters, men's joggers, drop-cut T-shirts, jackets, sweatshirts, pajamas, hoodies, sportswear, shorts, and more. The merchandising collaboration would feature famous Marvel character prints and whimsical designs for both Marvel fans and fashionistas, which would be available through e-commerce channels and the company's own website.
"We're excited to join with Marvel Entertainment," Veirdo Co-Founder Dhaval Ahir remarked. Both of our companies are built on compelling tales of heroes, victories, success, and overcoming obstacles via creativity and innovation.
With customized products, innovative prints and designs, and another cause to fascinate our customers and Marvel fans alike, this merchandising collaboration will share so many stories.
This partnership with Marvel exemplifies our enthusiasm and dedication to creating the greatest fan-based goods for one of the world's most popular entertainment organizations."
Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.
DAILY NEWS:
- Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
- Consumers will determine growth of sustainable fashion e-comm in India
- Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
- Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
- Nike strengthens retail presences with new store at DLF Mall of India,Noida