11 April 2022, Mumbai:
Amalgamating traditional Indian craftsmanship, contemporary format, and design, India’s Consulate General launched its first luxury handbag brand, Aranyani in New York.
Denoting the goddess of forest in Sanskrit, the collection focuses on the ‘Make in India' initiative of the government.
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It symbolizes the best of India coming to New York.
The brand reflects the vibrancy, energy, enterprise, and entrepreneurship of India today.
It follows a zero-waste manufacturing strategy, is a paperless and plastic-free atelier, and honors its craftspersons by putting their names in every QR code in each and every bag ensuring the buyer knows who made the product, says Haresh Mirpuri, Founder, and Chairperson, Aranyani.
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India posted a record $418 billion in apparel exports in 2021-22, an increase from $292 billion in 2020-21 -- the pandemic-affected years.
Just as in the aftermath of the 9/11 attacks and the 2008 financial crisis, New York will bounce back and rise again from the pandemic with the support of the business community, the diaspora, and its residents, Mirpuri emphasized.
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