Timex Group integrates timekeeping with high fashion at Delhi Times Fashion Week

Timex Group India reinforced its premiumisation strategy by serving as the title sponsor for Delhi Times Fashion Week 2026, held at The Grand Vasant Kunj in New Delhi. The three-day event integrated precision watchmaking directly into contemporary apparel collections, utilizing prominent showcases to pair heritage timepieces such as the Waterbury, Signio, and Fria lines with diverse runway silhouettes. The collaboration bridged traditional accessories with modern garment styling, establishing a direct commercial touchpoint for fashion-forward consumers seeking curated lifestyle statements.

Showcasing experiential retail and brand hilosophy

The brand's presence culminated in a high-profile grand finale collaboration with designer Mandira Wirk, featuring resort-led luxury garments accessorized with signature timepieces. Beyond the runway, the company introduced the immersive Analog Life Lounge, engaging attendees through experiential design zones and displaying its Fall-Winter collection. Company executives noted that such experiential marketing initiatives are crucial for expanding market reach across urban Indian demographic segments,

Fashion is one of the most personal ways people express who they are, and a watch plays an essential role in completing that expression, states Deepak Chhabra, Managing Director, Timex Group India. Our association with the fashion week allowed us to bring this philosophy to life on the runway and make it tangible for consumers, he adds.

Focus on brand premiumization

Timex Group India designs and markets innovative timepieces across premium and mass-market segments. Key product portfolios include mechanical, automatic, and digital wristwatches. The company targets aggressive retail expansion and brand premiumization, building on its historical presence and extensive omnichannel distribution network throughout South Asia.