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Fashion 2021-09-01

Fashinza, an Indian B2B fashion manufacturing company, will cooperate with Ace Turtle

1st Sep 2021, Mumbai:

Fashinza is on a mission to improve the lives of employees while creating sustainable and modern supply chains for fashion brands. Ace Turtle, an omnichannel retail solutions provider, has just launched its first fashion collaboration with the Indian B2B apparel manufacturing enterprise.

Fashion and technology coming together are intended to make scaling and B2B outsourcing easier for fashion firms, as well as provide customers with a smooth, linked experience. Fashinza will assist Ace Turtle in executing large-volume orders as part of the agreement, providing Ace Turtle with production floor transparency and visibility via a technology platform, quality assurance, merchandising, logistics, and export support when dealing with Bangladesh and other global suppliers.

Simply put, Fashinza will assist Ace Turtle with all aspects of production, from design to delivery. Ace Turtle, on the other hand, will provide Fashinza with a strategic chance to collaborate with well-known worldwide brands such as Lee and Wrangler, as well as global suppliers. I'm thrilled to be working with Ace Turtle. “With our AI-driven platform, we will make it easier for them to monitor and control production,” said Abhishek Sharma, Fashinza's COO and Co-founder. At the same time, collaborating with Ace Turtle will provide Fashinza with new opportunities.” Jamil Ahmad, Fashinza's CBO and Co-founder, echoed Abhishek's sentiments, saying, "Our tech-first platform tackles some of the toughest garment supply chain concerns by allowing brands to work with manufacturers with 100% transparency and real-time status of the production floor."

“We are pleased to be connected with Fashinza,” said Ace Turtle CEO Nitin Chhabra. Ace Turtle's partner companies will get access to Fashinza's production management services, allowing them to streamline and speed up production while scaling.” Ace turtle is a technology-driven platform that helps brands revolutionize their omnichannel commerce. “With its strong implementation skills and outstanding technology, we are convinced that our omnichannel platform Rubicon will play a spectacular role in developing a sustainable and futuristic supply chain for fashion brands,” Nitin added. Fashinza is an AI-based start-up founded in 2020 by Abhishek Sharma and Pawan Gupta, with Jamil Ahmad as a Co-founder.

Fashinza provides 100% transparency in production through regular updates for companies on their AI-based platform. In India, Bangladesh, China, and Sri Lanka, the company has over 400 ethical partner factories. Forever21, Noon.com, Centrix Brands, Amaro, Clovia, and Bewakoof.com are among the brands it works with.

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Fashion 2021-09-01

Fashinza, an Indian B2B fashion manufacturing company, will cooperate with Ace Turtle

On Saturday, the Adaah fashion show will return to New Delhi

1st Sep 2021, Mumbai:

Adaah, a fashion, and lifestyle shopping fair, has relaunched its event calendar and will have a New Delhi edition from September 4 to 5. Later this month, the festival will host its first-ever shopping fair in Rohtak.

According to its 10Times events page, Adaah will set up shop at the Welcomhotel Dwarka Hotel in New Delhi on Saturday and bring together roughly 500 exhibitors for a business-to-customer retail event. Adaah promotes its upcoming edition as India's largest retail platform for fashion and lifestyle companies, with over 50,000 visitors expected throughout the course of the two-day event.

Traditional and western clothing, cosmetics, accessories, handicrafts, leather goods, handloom fabrics, gift items, home décor, handbags, footwear, cuisines, Ayurvedic products, fashion jewelry, and gardening supplies will all be shown at the free event. The majority of the brands will be in the market's mid-range and bridge-to-luxury segments.

Adaah will subsequently go to Rohtak for the first time on September 17 and 18 for a shopping fair at the city's Tilyar Convention Centre, according to the event's Facebook page. The fair will have a similar product selection as its Delhi fair, allowing customers in the city to peruse goods from across the country that are not commonly available in the area and allowing brands to reach out to a new audience.

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Fashion 2021-09-01

On Saturday, the Adaah fashion show will return to New Delhi

Kiran Kumar has been named vice president of supply chain at Wow Skin Science

1st Sep 2021, Mumbai:

Kumar will oversee manufacturing, distribution planning, warehousing, logistics, and procurement in his new job as an end-to-end supply chain leader. “Supply chain management plays a crucial role in the growth of any D2C brand,” Kiran Kumar said in a statement in his new post.

From the time a product is made to the time, it is delivered to the end-user, an end-to-end operation is managed. “The first impression is the last impression,” as the saying goes, and it will be my role to magnify this impression by ensuring that the appropriate product reaches the right consumer in the right packaging.”

“I am thrilled to welcome Kiran Kumar to the Wow family,” said Manish Chowdhary, co-founder of Wow Skin Science. We seek to capitalize and reinvent our product journey efficiently and economically, thereby building a new paradigm of growth and development, using his wide knowledge and expertise in logistics, warehousing, and vendor management.” Kiran Kumar has over 18 years of expertise in manufacturing, procurement, distribution planning, and e-commerce supply chain management, having previously worked for Cloudtail and Marico.

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Fashion 2021-09-01

Kiran Kumar has been named vice president of supply chain at Wow Skin Science

Lakme Fashion Week & PETA India, Indian fashion designers pledge to go leather-free on the World Fashion Day

29th August 2021, Mumbai:

Urged by the Lakme Fashion Week and PETA India, thirty-two Indian fashion designers pledged to go leather-free on the World Fashion Day on August 21. The designers include Gaurav Gupta, House of Masaba by Masaba Gupta, Jade by Monica and Karishma, péro by Aneeth Arora, Ranna Gill and Shyamal & Bhumika.

The pledge has also been taken by other designers including Sonaakshi Raaj, Siddartha Tytler, Rina Dhaka, Vikram Phadnis, Rocky Star, Atsu Sekhose, Dev R Nil, and Bloni by Akshat Bansal have also taken the pledge. Anita Dongre and Purvi Doshi have been leather-free for a while

Vegan leather can be made with materials as varied as cork, mangoes, coconut, pineapple leaves, recycled plastic, mushrooms, tomato composite, grapes, and discarded temple flowers. In addition to saving animals, these options avoid the environmental and societal costs associated with animal-derived leather, including greenhouse-gas emissions, deforestation to raise cows and toxic tannery waste that pollutes the Ganges and harms tannery workers.

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Fashion 2021-08-28

Lakme Fashion Week & PETA India, Indian fashion designers pledge to go leather-free on the World Fashion Day

Myntra launches new brand campaign with 'Samanta Akkineni'

01 September 2021, Mumbai:

Myntra has launched its latest brand campaign with an advertisement featuring actor Samantha Akkineni. The campaign reinforces Myntra’s position as ‘India’s Fashion Expert’. Akkineni will appear in two ad films promoting women’s western wear and ethnic wear.

The actor is a face of the Myntra brand and has been instrumental in connecting the brand with her wide fan base, since the beginning of her association with Myntra last year, in the south and beyond.

Her fashion quotient and impeccable style, along with her strong appeal among native audiences, will further help establish Myntra as the go-to destination for fashion in this region, and beyond. The brand campaign delivers a brief, yet profound message of Myntra as India’s Fashion Expert, leaving consumers with a direct, clear, and memorable takeaway.

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Fashion 2021-09-01

'Bata India’ Q1 FY22 revenue doubles to Rs 267 crore

31th August 2021, Mumbai:

The Q1FY22 revenue of footwear major Bata India doubled to Rs 267 crore, as against Rs 135 crore it reported in the corresponding period of the previous fiscal year. As per Fashion Network, the brand’s consolidated net loss narrowed to Rs 69 crore during the first quarter ended June 30, 2021, as against a net loss of Rs 101 crore it reported in the year-ago period. Its total expenses for the quarter rose to Rs 372 crore as compared with Rs 322 crore in the year-ago period.

Gunjan Shah, CEO opines, the brand’s agile contingency plan helped it navigate through the changing business landscape amidst infection surge. It was able to serve customers through alternate retail channels such as the company’s website, online market places, Bata Chat shop and Bata Store on Wheels. These channels enabled the company to minimize the overall impact of the second pandemic wave, he adds.

Bata India also strengthened its retail presence during the quarter by opening 7 new franchise stores to take its overall count to 234 franchise stores.

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Fashion 2021-08-31

'Bata India’ Q1 FY22 revenue doubles to Rs 267 crore

Ashima Leena launches fashion film for latest collection at 'India Couture Week'

29th August 2021, Mumbai:

Ashima Leena launched her latest women’s couture collection 'Nazm-e-Mahal' with a fashion film at the India Couture Week. As per Fashion Network, the collection launched rich-hued sarees that celebrated classic Desi femininity and traditional craft techniques.

The collection combined the delicate hand embroidery with jewel tones handloom textiles. It paid an ode to the maharanis of the Mughal era. Bright red and gold bridal sarees and champagne lehengas provided classic colour combinations and emerald greens, royal purples, and deep magentas added vibrancy.

The collection was launched with a fashion film that showed a group of regal women carrying out all of the traditional festive preparations in a cloud of incense smoke and sea of petals.

Jewellery for the film was provided by Archana Aggarwal Timeless Jewellery, the official jewellery partner for the fashion week. Hair and makeup was kept classic with dark kajal for the eyes and hair worn in loose curls or tied in a low bun with fresh flowers for decoration.

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Fashion 2021-08-28

Ashima Leena launches fashion film for latest collection at 'India Couture Week'

Sutraa This September, the Indian Fashion Exhibition will return to Patna and six other locations

1st Sep 2021, Mumbai:

Fashion and lifestyle show for businesses. Sutraa will kick off its September events calendar on September 1 and 2 at the Lemon Tree Premier in Patna, Bihar.

Ethnic, fusion, and traditional wear, menswear, jewelry, leather goods, home décor, gift products, linens, carpets, handicrafts, wall hangings, crystal goods, and skin care, among other categories, will be featured at the forthcoming shopping event.

According to the fair's 10Times events website, it expects roughly 500 exhibitors and over 20,000 visitors. Sutraa will feature a majority of brands in the mid-range and bridge-to-luxury segments of the market. Many of the brands exhibiting will be from Bihar, while others will come from further away. In accordance with local government rules, the event will be held with strict health and safety procedures.

Sutraa has a total of seven events planned for September, according to the fashion show's Facebook page. Sutraa will be held at the Mayfair Lagoon Hotel in Bhubaneswar from September 6 to 7 and will showcase a similar assortment of goods as well as several gifting and fashion alternatives for the forthcoming festive season. Sutraa will be in Hyderabad from September 7 to 8 for an edition at the Taj Krishna Hotel. Surat, Ahmedabad, Indore, and Bengaluru are among the cities Sutra will visit this month.

Sutraa - Home | Facebook

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Fashion 2021-09-01

Sutraa This September, the Indian Fashion Exhibition will return to Patna and six other locations

Amit GT launches women’s couture collection at 'India Couture Week'

30th August 2021, Mumbai:

Amit GT presented women’s couture collection ‘Scintilla’ with a fashion film shot at Udaipur’s UdaiVilas at the India Couture Week.

The collection included statuesque gowns and lehengas. Inspired by a return of hope following the darkness of the pandemic, the collection featured the brand’s signature exuberant bustles and trains, played with opulent textures, and had an ethereal aesthetic.

Delicate hand embroidery and bead-work depicted natural elements including flowers, constellations, snowfall, and dew drops. The collection’s color palette was as diverse as the colours in nature itself with occasion wear every hue from deep red to pastel blue and mauve to emerald and aubergine.

India Couture Week is organized by the Fashion Design Council of India in association with the Hindustan Times. The fashion Week’s first went online last year due to the pandemic and this season is it’s second digital edition. India Couture Week runs until August 29 and featured a total of 19 brands.

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Fashion 2021-08-30

Amit GT launches women’s couture collection at 'India Couture Week'

INDIAsize is now available in Delhi! In the apparel industry, it aims to bring India's standard size chart

28th August 2021, Mumbai:

INDIAsize, a collaborative project of the Ministry of Textiles (MoT) and the National Institute of Fashion Technology (NIFT), was officially inaugurated in Delhi to bring India's standard size chart to the textile business. Despite the fact that the project was launched in February 2019, it was postponed due to the pandemic.

The National Institute of Fashion Technology is doing an intensive anthropometric research study in order to establish a comprehensive body size chart for the Indian population. The new sizing chart will include a size identification number generated by mapping, categorising, and describing body size and type. Only roughly 18 countries in the world have their own sizing charts at the moment.

The survey's Delhi leg is now in progress, with a goal of reaching 5,700 people. “The textile business is the country's second largest employment, generating roughly Rs. 140 billion, of which Rs. 100 billion comes from Indian customers alone,” said UP Singh, Secretary, Textiles. We only make roughly Rs. 40 billion in exports. For a long time, there has been a need for uniform sizing. We are now undertaking size surveys across six Indian regions, namely Delhi, Chennai, Mumbai, Hyderabad, Shillong, and Kolkata, utilising INDIAsize.” More than 25,000 persons between the ages of 15 and 65 will be weighed and measured.

“We are employing roughly 100 anthropometric data points from each of the participants,” said Shantmanu, DG, NIFT. For us at NIFT, the study is also a scientific research project. Participants will be of all ages, socioeconomic backgrounds, and ethnicities. All of the information will aid in the development of a complete and uniform sizing chart.”

NIFT is using a safe 3D whole body scanning technology to collect anthropometric data from a sample population. It adheres to all international national size survey norms, and the results can then be used by the apparel industry. The desire to create a ‘India-specific' size chart is a reflection of a worldwide debate now raging in the fashion business. Many worldwide fast fashion firms have been chastised for using body type descriptions such as small, large, medium, and extra-large on their labels. The survey's preliminary findings will be released in a few months, and the entire project is expected to be completed by the end of 2022. International clothing firms are expected to sign up and follow the new sizing guide.

“It's solid commercial sense,” said Noopur Anand, professor at NIFT and the project's primary investigator. Returning ill-fitting and incorrect-sized clothing costs a lot of money and time. H&M, for example, has expressed enthusiasm for the move.”

Ylistyle standard size chart | Etsy