07 March 2026, Mumbai
Italian luxury menswear house Vercelli has formally inaugurated its first flagship store in Juhu, Mumbai, signaling a pivot toward a direct-to-consumer model in the Indian market. ...
... platform, which currently sustains an impressive 40 per cent annual growth rate. This direct-to-consumer strategy enables tighter control over inventory and service standards as the company works toward ...
06 March 2026, Mumbai
The Indian direct-to-consumer (D2C) innerwear sector is undergoing a necessary market correction as investors demand fiscal discipline over raw top-line growth. Recent reports indicate ...
... cent of all e-commerce shipments.
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The rise of direct-to-consumer and quick commerce integration
The most disruptive shift in 2026 is the surge of Direct-to-Consumer (D2C) channels, ...
... of India’s Direct-to-Consumer (D2C) ecosystem, Prabhkiran Singh has announced his decision to step down as CEO of Bewakoof. Singh will maintain his leadership role through a structured transition period ...
... any cost. That formula is now breaking down.
Margins are thinning, customer acquisition costs are swelling, and differentiation has virtually disappeared. For many direct-to-consumer (D2C) labels, growth ...
... Tata Chemicals Society for Rural Development (TCSRD), Okhai is a direct-to-consumer fashion and lifestyle brand. It retails authentic, handcrafted apparel to global markets, primarily serving the contemporary ...
... the brand is successfully defending its market share against mid-tier rivals and a surging Direct-to-Consumer (D2C) ecosystem.
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Retail expansion and omnichannel maturity
Siddharath ...
... through premiumized, ‘experience-first’ stores rather than mass-market discounting.
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This approach aligns with the company's global directive to increase direct-to-consumer (DTC) ...
... Annual Recurring Revenue (ARR) of Rs 120 crore for FY26. This growth is underpinned by an aggressive omnichannel strategy, integrating direct-to-consumer (D2C) digital storefronts with an expanding physical ...
... or collapses under fixed-cost pressure.
Data now confirms that this is no longer a fringe founder experiment. Direct-to-consumer (D2C) brands accounted for 27 per cent of India’s total retail leasing ...
... or collapses under fixed-cost pressure.
Data now confirms that this is no longer a fringe founder experiment. Direct-to-consumer (D2C) brands accounted for 27 per cent of India’s total retail leasing ...