... Dhabi, and City Centre Al Zahia, Sharjah. This move prioritizes direct-to-consumer (B2C) growth in the Middle East.
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Historically, the brand has operated through wholesale distribution and ...
... Gen Z isn’t simply shopping they are onboarding their families onto a new visual culture.
The D2C playbook
No segment understands and capitalizes on this shift better than India’s new-age Direct-to-Consumer ...
... and sharply attuned to the psychology of the modern Indian parent. Direct-to-consumer players have found fertile ground in kidswear for a simple reason: children grow fast. This creates a natural repeat ...
... lifestyle
Puma, a leading name in sports apparel and footwear, continues to drive strong growth in India, particularly through its Direct-to-Consumer (DTC) channels, which include both e-commerce and ...
... on transforming high-potential Direct-to-Consumer (D2C) fashion houses from online players into true omnichannel competitors.
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India’s apparel market, projected to hit $130–$150 billion by ...
27 November 2025, Mumbai
Virgio, a rapidly growing Indian Direct-to-Consumer (D2C) brand focused on sustainable and trend-led fashion, is executing a major retail acceleration with the simultaneous ...
... "spaving"—spending to save—demanding transparent, value-driven pricing even while experimenting with fast fashion trends.
Fashion Guru
New-age Direct-to-Consumer (D2C) brands are capitalizing on this ...
... second store opening—as a case study proving the high conversion potential and lower return rates of experiential, brick-and-mortar outlets.
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Scaling omni-presence
As a direct-to-consumer ...
... demand
Hopscotch primarily operates as a Direct-to-Consumer (D2C) brand, with 85–90% of revenue coming from its own platform, supplemented by marketplaces like Myntra and Amazon.
Crucially, 65% of ...
...
Historically, HRX focused on accessible athleisure; it is now channeling 60% of its R&D budget into high-performance fabrics and D2C (Direct-to-Consumer) technology.
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The plan focuses ...
12 January 2025, Mumbai
A standout ‘fashleisure’ brand within the Aditya Birla Group’s TMRW portfolio, Fashleisure has reached a critical milestone with its latest store opening at Metro Junction Mall, ...
... versus insulated parkas for hill regions.
Publications Portfolio
Digital integration and the D2C resilience
While brick-and-mortar giants struggle with physical stock, Direct-to-Consumer (D2C) brands ...
... long-held belief that craftsmanship and agility must live at opposite ends of the production spectrum. At its helm is Hemamalini Padmanabhan, Founder, Seven Sarees, a direct-to-consumer (D2C) brand redefining ...
18 August 2025, Mumbai
A popular fashion retailer, Globus is placing a significant bet on its Direct-to-Consumer (D2C) business as part of a strategic plan to grow into a Rs 300 crore brand by FY27-end. ...
13 December 2025, Mumbai
India’s intimate wear market is rapidly shedding its purely functional image and evolving into a lifestyle-led, premium fashion category.
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According to a recent ...
... to the report.
The rise of e-commerce, quick commerce, and direct-to-consumer (D2C) platforms has leveled the playing field, allowing emerging brands to build strong customer relationships, scale rapidly, ...
... on transforming high-potential Direct-to-Consumer (D2C) fashion houses from online players into true omnichannel competitors.
KNOW MORE
India’s apparel market, projected to hit $130–$150 billion by ...
17 December 2025, Mumbai
The mass-premium shapewear label co-founded by content powerhouse Kusha Kapila and fashion veteran Vimarsh Razdan, Underneat has secured $6 million in Pre-Series-A funding. ...
18 July, Mumbai 2025
In India’s booming fashion and apparel market, Direct-to-Consumer (D2C) brands are finding out that scaling profits is no longer just about great design or smart digital campaigns. ...