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Thu, Apr 23, 2026

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Fashion Brand & Retail News

21. Iconic Virender Sehwag sportswear brand 'VS by Sehwag' bats for online pla: (Fashion); ... Ltd The company is poised to launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. & new online store is going to house the broad range of athleisure & cricket equipment products ...; Created on 04 August 2021
22. Virender Sehwag to launch new sportswear brand: (Insight); Former cricketer VirenderSehwag will soon launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in. The online launch will witness over 30 products in apparels (tracks, t-shirts, ...; Created on 04 August 2021
23. Skechers aims to become largest sportswear brand in India: (Apparel); 29th July 2021, Mumbai: Skechers is aiming to be one of the largest sportswear brands in India. The company is changing its marketing strategy as per latest consumer trends. The American footwear ...; Created on 28 July 2021
24. Danish sportswear brand Hummel signs up Udaan for India distribution: (Insight); Udaan, a business-to-business e-commerce platform, has signed partnership with Hummel for pan-India distribution of the Danish sportswear brand. In India, Hummel is retailing beyond sports shoes a wide ...; Created on 19 January 2021
25. Lacoste redefines ‘fashion-sport’ with new brand identity in India: (Apparel); 22 April 2026, Mumbai Lacoste is transitioning from traditional sportswear to a sophisticated ‘fashion-sport’ positioning. The brand has introduced a renewed visual identity in the Indian market under ...; Created on 22 April 2026
26. Asics evolves retail strategy with refurbished store opening in Mumbai: (Apparel); 21 April 2026, Mumbai Japanese sportswear major Asics has significantly evolved its retail strategy for the Indian market by reopened its upgraded Linking Road store in Mumbai. The revamped outlet introduces ...; Created on 21 April 2026
27. US Polo Assn accelerates premium retail footprint with strategic expansion in West India: (Apparel); ... customer acquisition funnels for its digital ecosystem. Know More Market penetration and the premiumization of sportswear Beyond visual upgrades, the Pune flagship serves as a logistics hub for the ...; Created on 15 April 2026
28. Agilitas anchors female performance strategy with Smriti Mandhana: (Apparel); ... 18 alliance - referencing the jersey numbers of both Mandhana and Virat Kohli - aims to capture the rapidly expanding $2.91 billion sportswear segment by providing athlete-certified equipment tailored ...; Created on 14 April 2026
29. Gant India leverages celebrity equity to capture 15% rise in premium menswear demand: (Apparel); ... Gant is a premium lifestyle brand specializing in American sportswear with European sophistication, primarily serving the menswear and womenswear categories. Managed in India by Samarth Lifestyle, the ...; Created on 07 April 2026
30. Nike re-strategizes Indian apparel vertical with senior leadership appointment: (Apparel); ... Kumar as Brand Lead for India. This high-profile return comes at a pivotal juncture as the American sportswear giant accelerates its ‘India for India’ operational shift. Kumar’s mandate involves localized ...; Created on 02 April 2026
31. Activewear giants capitalize on IPL fever as India moves beyond the gym: (News); ... the 7.56 per cent CAGR projected for the Indian sportswear sector through 2034, where topwear and multifunctional athleisure are expected to lead volume growth. DFU Profile Scaling infrastructure for ...; Created on 31 March 2026
32. PadelPark India launches e-commerce store for new collection: (Apparel); ... seek authentic, sport-specific gear over generic athletic apparel. Know More Market penetration and the premium sportswear opportunity The launch of the 2026 collection on the official portal introduces ...; Created on 24 March 2026
33. Manu Bhaker to help Reebok capture India’s expanding performance wear segment: (Apparel); ... market, This partnership arrives as the Indian sportswear industry is projected to reach $8 billion by 2026, growing at a compound annual rate of 16 per cent. By aligning with Bhaker - the first Indian ...; Created on 23 February 2026
34. Reebok expands Bihar footprint with strategic Saguna More entry: (Apparel); ... assisted commerce. As the Indian sportswear market scales toward a $4.08 billion valuation by late 2026, Reebok’s focus on the Saguna cluster provides a tactical advantage, capturing high-footfall residential ...; Created on 21 February 2026
35. India’s new inflation formula puts fashion, not food, at the center of growth: (Apparel); ... fashion’s over 22 per cent growth rate signals where future margin battles will play out. Meanwhile, technical textiles performance fabrics, sportswear, protective materials hint at a manufacturing upgrade ...; Created on 16 February 2026
36. Reebok strengthens East India dominance with new Bihar store launch: (Apparel); ... touchpoint in Bihar, signaling a decisive move to capture high-growth consumption hubs outside traditional metro circuits. The expansion comes at a time when India’s sportswear market is projected to reach ...; Created on 16 February 2026
37. New Balance expands South India presence with second store in Chennai: (Apparel); ... Avenue Mall. This launch is a cornerstone of the brand’s ‘acceleration phase’ for 2026, coming at a time when the Indian sportswear market is projected to hit $4.08 billion by the end of the year. The ...; Created on 16 February 2026
38. UP Warriorz partners Ekaya Banaras for 2026 Women’s Premier League kit: (Apparel); 08 January 2025, Mumbai In a groundbreaking move for the sportswear sector, UP Warriorz unveiled their 2026 Women’s Premier League kit in partnership with the team’s official design partner, Ekaya Banaras. ...; Created on 08 January 2026
39. Lotto appoints Sania Mirza as Chief Advisor-Women’s Sports: (Apparel); ... of its Lotto Leggenda sneaker line. Read our latest issue Capitalizing on the athleisure growth Industry data suggests, Indian sportswear market is projected to reach $17.52 billion by 2033, with ...; Created on 07 January 2026
40. New Balance appoints Janhvi Kapoor as maiden Indian brand ambassador: (Apparel); 06 January 2025, Mumbai The Indian sportswear sector, currently projected to reach $2.1 billion by 2032 with a robust CAGR of 15.5 per cent, is witnessing a transformative shift as global leaders prioritize ...; Created on 06 January 2026