- 21. Danish sportswear brand Hummel signs up Udaan for India distribution
- (Insight)
- Udaan, a business-to-business e-commerce platform, has signed partnership with Hummel for pan-India distribution of the Danish sportswear brand. In India, Hummel is retailing beyond sports shoes a wide ...
- Created on 19 January 2021
- 22. Manu Bhaker to help Reebok capture India’s expanding performance wear segment
- (Apparel)
- ... market, This partnership arrives as the Indian sportswear industry is projected to reach $8 billion by 2026, growing at a compound annual rate of 16 per cent. By aligning with Bhaker - the first Indian ...
- Created on 23 February 2026
- 23. Reebok expands Bihar footprint with strategic Saguna More entry
- (Apparel)
- ... assisted commerce. As the Indian sportswear market scales toward a $4.08 billion valuation by late 2026, Reebok’s focus on the Saguna cluster provides a tactical advantage, capturing high-footfall residential ...
- Created on 21 February 2026
- 24. India’s new inflation formula puts fashion, not food, at the center of growth
- (Apparel)
- ... fashion’s over 22 per cent growth rate signals where future margin battles will play out. Meanwhile, technical textiles performance fabrics, sportswear, protective materials hint at a manufacturing upgrade ...
- Created on 16 February 2026
- 25. Reebok strengthens East India dominance with new Bihar store launch
- (Apparel)
- ... touchpoint in Bihar, signaling a decisive move to capture high-growth consumption hubs outside traditional metro circuits. The expansion comes at a time when India’s sportswear market is projected to reach ...
- Created on 16 February 2026
- 26. New Balance expands South India presence with second store in Chennai
- (Apparel)
- ... Avenue Mall. This launch is a cornerstone of the brand’s ‘acceleration phase’ for 2026, coming at a time when the Indian sportswear market is projected to hit $4.08 billion by the end of the year. The ...
- Created on 16 February 2026
- 27. UP Warriorz partners Ekaya Banaras for 2026 Women’s Premier League kit
- (Apparel)
- 08 January 2025, Mumbai In a groundbreaking move for the sportswear sector, UP Warriorz unveiled their 2026 Women’s Premier League kit in partnership with the team’s official design partner, Ekaya Banaras. ...
- Created on 08 January 2026
- 28. Lotto appoints Sania Mirza as Chief Advisor-Women’s Sports
- (Apparel)
- ... of its Lotto Leggenda sneaker line. Read our latest issue Capitalizing on the athleisure growth Industry data suggests, Indian sportswear market is projected to reach $17.52 billion by 2033, with ...
- Created on 07 January 2026
- 29. New Balance appoints Janhvi Kapoor as maiden Indian brand ambassador
- (Apparel)
- 06 January 2025, Mumbai The Indian sportswear sector, currently projected to reach $2.1 billion by 2032 with a robust CAGR of 15.5 per cent, is witnessing a transformative shift as global leaders prioritize ...
- Created on 06 January 2026
- 30. Monte Carlo strengthens ‘Bharat’ foothold with Arambagh launch as profits double
- (Apparel)
- ... and home textiles, notes Sandeep Jain, Executive Director. This strategy effectively mitigates seasonal risks, with new categories like the 'Rockit' sportswear line and premium denims now contributing ...
- Created on 29 December 2025
- 31. Under Armour India eyes Rs 1,500 revenue in five years
- (Apparel)
- ... toward ‘premiumization’ in India’s sportswear market, which is projected to grow at nearly 19 per cent annually through 2034. Read our latest issue Strategic scaling and high-productivity retail The ...
- Created on 22 December 2025
- 32. Decathlon to scale India sourcing to $3 billion by 2030
- (Apparel)
- ... faces intensifying competition from Reliance Retail’s new sportswear ventures and international entrants like Frasers Group. To maintain its edge, Decathlon aims to increase its local sourcing for domestic ...
- Created on 20 December 2025
- 33. AB Lifestyle Brands appoints new CEO to lead 'Emerging Business’ pus
- (Apparel)
- ... is to accelerate the growth of ABLBL's newer and premium lifestyle offerings, which include Van Heusen Innerwear, the sportswear brand Reebok, and the youth denim brand American Eagle. This shift is ...
- Created on 09 December 2025
- 34. US Polo Assn, Arrow launch inaugural stores in Bansal Plaza
- (Apparel)
- ... in the region. The presence of brands like Arrow, known for its professional and polished casual apparel, and USPA, a global sportswear giant, provides the mall's inaugural retail mix with credibility ...
- Created on 06 December 2025
- 35. TechnoSport to double EBO count by 2025-end
- (Apparel)
- 05 December 2025, Mumbai TechnoSport aims to seize a larger share of India’s booming sportswear market by expanding its double its EBO count from 28 to 50 by 2025-end. The brand is currently launching ...
- Created on 05 December 2025
- 36. Puma opens elevated format premium experience store in Bangalore mall amid athleisure boom
- (Apparel)
- 28 November 2025, Mumbai The Indian sportswear and athleisure market is undergoing a significant transformation, with brands prioritizing enhanced retail environments to capitalize on projected growth ...
- Created on 28 November 2025
- 37. Merino Wool takes on synthetics in India’s $20B e-com boom
- (Apparel)
- ... with synthetic competitors in the lucrative sportswear segment. In parallel, Tata CLiQ Luxury addresses Year-Round Versatility, showcasing lightweight, elegant collections that actively defy traditional ...
- Created on 26 November 2025
- 38. Gant redefines retail experience with debut South India 5.0 concept store in Bengaluru
- (Apparel)
- ... innovation, and effortless style. Fashion Guru Known worldwide as a pioneer of the ‘American sportswear’ movement, Gant continues to evolve its retail design philosophy. The Gant 5.0 concept focuses ...
- Created on 11 November 2025
- 39. Metro Brands forays into athletic footwear with launch of MetroActiv
- (Apparel)
- ... segment. MetroActiv is designed to inspire India to get active and represents the next evolution in how the country experiences sportswear through accessibility, expertise, and community. Join our ...
- Created on 07 November 2025
- 40. Asics opens debut India COCO store in Noida
- (Apparel)
- 23 October 2025, Mumbai Global Japanese sportswear giant, Asics has opened its first-ever Company-Owned Company-Operated (COCO) store in India, marking a major shift in its retail strategy. The new ...
- Created on 23 October 2025
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