08 September 2025, Mumbai
Levi's has named actor Alia Bhatt as their new global brand ambassador. Bhatt joins the brand at a pivotal moment for women's fashion. Relaxed fits, wide-leg styles, and looser silhouettes are no longer just trends; they're becoming staples. With Levi's at the forefront of this shift, Bhatt's influence is set to help these new styles go mainstream.
Levi's and Bhatt share a vision to reflect how a new generation wants to dress and to evolve the brand beyond its classic fits to a more style-first, trend-forward approach. Whether its loose fits, wide-leg jeans, or reinvented classics, Levi's women's collection is changing, and Bhatt is the perfect person to lead this new chapter.
Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co, notes, going beyond film and fashion; Bhatt’s influence shapes conversations. As the brand grows its women's portfolio and leads the shift toward expressive, style-led, comfort-first fits, she brings cultural credibility and style authority. Together, both of them reinforce Levi's as the most relevant and desirable denim brand.
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