15 January 2025, Mumbai
London-based technology disruptor Nothing has officially confirmed the launch of its first global flagship store in India, scheduled for later in 2026. Made on January 12, 2026, this announcement marks the brand's second physical retail space worldwide following its 2022 London Soho debut. While the exact location remains classified, industry analysts suggest Delhi-NCR or Bengaluru as the primary candidates for this experience-led center, which aims to mirror the interactive ‘discovery’ format popularized by Apple and Samsung.
Strategic transition to ‘Built in India’ manufacturing
Beyond retail expansion, Nothing is fundamentally realigning its supply chain. The company recently completed the legal incorporation of its sub-brand as CMF India, an independent subsidiary headquartered domestically. Backed by a $100 million manufacturing joint venture with Optiemus Infracom, the move is expected to generate 1,800 jobs over three years. This shift enables Nothing to utilize India as a primary export hub, with the Phone (3) already being manufactured and shipped globally from Indian facilities.
Scaling market share in a premiumizing landscape
The retail push arrives as Nothing reports a 577per cent Y-o-Y growth rate in India, crossing the $1 billion cumulative sales milestone. Despite a softening global smartphone market, Nothing’s shipments rose 31 per cent in 2025, outperforming several established rivals. By integrating high-volume CMF products - such as the newly launched CMF Headphones Pro - within a premium flagship environment, Nothing is positioning itself to capture both the budget-conscious and the design-centric ‘entry-premium’ segments ($200–$400) which saw resilient demand throughout the recent festive quarters.
Nothing is a London-headquartered electronics firm founded in 2020 by Carl Pei. The company specializes in smartphones and audio devices characterized by a signature transparent aesthetic. With a valuation of $1.3 billion and a significant manufacturing footprint in India, Nothing is scaling its ecosystem to transition from an online-first brand to a global omnichannel technology leader.
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