11 November 2025, Mumbai
Fashion and lifestyle brand Wrogn as launched its fifth store in Bengaluru, India, located inside Lulu Mall. This opening further solidifies the brand's physical retail presence in the metropolitan area.
The new Lulu Mall location is expected to enhance Wrogn reach within Bengaluru’s highly competitive retail market and support its current omnichannel strategy. It offers a key touchpoint for customers to experience the brand's offerings firsthand.
Wrogn other existing stores in Bengaluru are strategically situated in prominent locations, including HSR Layout, Indiranagar, Jayanagar, and Jala Hobli, reflecting the brand's consistent expansion across the city.
Co-created by cricket star Virat Kohli and launched by Universal Sportsbiz, Wrogn specializes in a wide selection of men’s casual wear, footwear, and accessories, targeting young, style-conscious consumers. The brand's growth trajectory received a major boost in 2024 when Aditya Birla Fashion and Retail acquired a significant stake in the company through its subsidiary, TMRW.
The launch at Lulu Mall underscores Wrogn’s dedication to providing a seamless shopping experience that combines style, quality, and accessibility for its growing customer base in Bengaluru. This move is part of Wrogn’s broader vision to expand its physical retail presence across major Indian cities, enhancing brand visibility and solidifying its position as a leading urban fashion brand in India.
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