Myntra expands festive workforce to support peak e-commerce demand

Leading online fashion retailer Myntra has initiated a massive expansion of its temporary workforce, bringing on over 26,000 seasonal personnel to support operations ahead of its flagship Big Fashion Festival. This deployment represents more than double the temporary workforce engaged during the corresponding period last year, highlighting an aggressive scaling strategy to manage unprecedented order volumes. The newly inducted personnel will primarily manage inventory processing, sorting, and packaging across key fulfillment centers and distribution hubs nationwide.

Strengthening last-mile delivery and inclusive hiring

The expanded temporary workforce directly reinforces Myntra's supply chain capabilities, ensuring rapid order turnaround times for services like M-Express, which provides 24-to-48-hour delivery windows in eligible urban markets. Furthermore, the recruitment drive emphasizes social inclusion, with more than 350 roles specifically allocated to persons with disabilities.

Drawn from multiple states including Uttar Pradesh, Bihar, Karnataka, and Odisha, the seasonal recruitment underscores the substantial interstate labor migration that underpins peak retail surges in India's digital economy.

As Myntra scales its seasonal workforce this year, in addition to creating employment and income opportunities, it remains committed to ensuring its people feel supported, recognized, and truly part of the celebration, states Govindraj MK, Chief Human Resources Officer, Myntra.

A major retail destination across emerging markets

Myntra is a premier Indian e-commerce platform specializing in apparel, footwear, beauty, and lifestyle products. Key market segments include mass-market fashion, premium western wear, and ethnic brands. The company targets rapid omnichannel expansion and technological integration, building on its establishment as a major digital retail destination across urban and emerging markets.