V-Mart drives value fashion growth across non-metros with new retail milestone
Value fashion player V-Mart Retail has reached a major operational milestone with the opening of its 600th store in Patna, Bihar. The retailer has added 100 stores over the past twelve months - including 24 locations in the current fiscal year - expanding its retail footprint to cover over 5 million sq ft across 338 cities in 29 states and Union Territories. This accelerated physical expansion highlights growing consumer demand for organized value apparel in regional Indian markets.
Driving density and unit economics in regional hubs
By maintaining an average store size of 8,000 sq ft, V-Mart optimizes store-level unit economics and capital efficiency. Crossing the 600-store mark is a landmark moment in our journey, reflecting the trust of millions of families across Bharat, states Lalit Agarwal, Founder and Managing Director, V-Mart Retail. Rising disposable income in smaller urban centers offers significant retail opportunity, though brand competition and supply chain logistics remain key operational considerations.
Pioneer in regional organized value retailing
V-Mart Retail is an Indian value retailer offering affordable family apparel, footwear, and general merchandise. Founded in 2002 with its first store in Ahmedabad, the enterprise primarily targets Tier II, III, and IV markets. The company continues driving top-line growth through disciplined store network expansions and strong store-level revenue density.
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