Biba partners its new collection with Aditya Birla Group’s Sustainable Textile Brand ‘Liva Fluid Fashion’

Women’s ethnic wear brand Biba has launched a new range of kurtas and sets in collaboration with Aditya Birla Group’s sustainable textile brand Liva Fluid Fashion. This sustainable range of ethnic and fusion wear separates ‘Stylised Duets’ made with Liva Fluid Fashion textiles.

The collection features a mix of subtle geometric-style prints and traditional and nature-inspired motifs. It fuses a relaxed silhouette with subtle details such as draped elements and mixed prints for a wearable look.

The garments have been manufactured using Birla Cellulose fibres which come from renewable and natural materials. The business uses a closed-loop process for its manufacturing process which it describes as “responsible manufacturing” and its textiles are fully biodegradable.

The business also has a transparent supply chain, available to view via a QR code, and aims to aid fashion businesses to make their collections more sustainable.

Biba has partnered with Flipkart’s fashion arm Myntra and is participating in its ‘End of Reason sale which runs online from July 3 to 8. The brand is also currently promoting its athleisure range with a series of yoga content on its Facebook page.

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage