'Boi Bae' plans to go offline with new stores across India

16 December 2021, Mumbai:

Boi Bae’s website offers the latest collections from the brand with pan-India delivery and banking on its affordable pricing to boost its online sales. The brand also plans to take the offline route by opening stores in leading metros in the coming months.

This will mean outlets in New Delhi, Mumbai, Pune, Bangalore and other cities.

The target audience of the homegrown clothing brand is modern and independent millennials who are more inclined towards wearing outfits designed to give them the confidence to work, play, and party in the same dress and showcase their personality. And with Boi Bae they are bang on target.

The brand’s clothing reflects style, grace and elegance.

Boi Bae currently sells exclusively through its website and other e-commerce platforms. The gender-inclusive brand markets and sells an entire range of ultra-luxury, chic-style urban outfits at a minimal cost.

Furthermore, Boi Bae also promises to offer customers the freedom of customization of their clothes at a reasonable price. With simplicity, elegance, and sustainable fashion as its core philosophies, the brand wants to carve a niche of its own and leave an indomitable legacy that will continue to inspire and glam up current and future generations.

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