Meesho Plans 'Price Drop' Amid Etail Discount Row

08 December 2021, Mumbai:

E-COMMERCE platform Meesho has told sellers and suppliers in communication earlier this week that it will give a "price drop" on its own in a sale event on Thursday.

Meesho's communication to sellers comes at a time when foreign-owned larger rivals such as Amazon India and Walmart's Flipkart are under scrutiny for discounts offered on their platforms.

Meesho told sellers that it will do a minimum 2% price drop from its end during the sale. "Since Meesho is contributing to the price drop, we expect a similar price drop from your (sellers') end too. Let's together bring the best price for our customers," the note reviewed by ET, added.

Meesho, which turned a unicorn earlier this year with an over $1 billion valuation, expects a three-and-a-half-time growth in sales in one day of the event through this initiative, as per its communication.

ET (The news article has not been edited by DFU Publications staff)

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