Nykaa Fashion launches new homeware segment

Multi-brand e-commerce platform Nykaa Fashion has launched a new homewear segment on its platform known as ‘Home Fashion. The segment offers kitchen essentials, furnishings, décor accessories, bath products, among many other products.

Nykaa has already onboarded homegrown and international brands such as Portico, D’décor, Meyer, AA Living, Mason Home, Ellementry, Rosemoor, Décor Remedy, etc, Nykaa Fashion Home will also host specialized content, visual inspiration and videos to guide shoppers through the nuances of interior styling and handy hacksfor the house-proud.

Launched in 2018, Nykaa Fashion is the retail arm for fashion and accessories of beauty major Nykaa and sells through its website and app. It aims to replicate the success of its parent firm Nykaa currently has over 80 stores across India and stocks over 1,500 brands in the beauty space.

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