25th September 2021, Mumbai:
India’s leading designer-wear brand, Ritu Kuma has added a new store in Guwahati City Centre Mall, Assam. The new store spans across 840 sq ft and houses comfortable, designer wear with a wide range of styles.
The use of luxe fabrics, the work of local artisans, and the design sensibilities of her make this one-of-a-kind store a welcome addition to the fashion landscape of the city.
Amrish Kumar, Managing and Creative Director, says, the new store offers the brand’s signature collection, curated for the discerning Ritu Kumar patron. The store takes the brand’s total store count across India to 60. Besides the new store, the brand presently retails through its website, ritukumar.com, Myntra, Tata Cliq, and Nykaa Fashion.
Ritu Kumar is the largest and most respected designer-wear brand in India, Established in 1969, the brand has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary.
The company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries, and a gloriously rich Indian aesthetic. Since the company was built on the patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas.
Over the years it has patronized several organizations working in these areas and helped in developing skills and taking them to the market.