'Sloggi' to expand retail presence in India

14th October 2021, Mumbai:

Global bodywear brand Sloggi plans to expand its retail presence in India through franchise partner Solar Group. A brand from the house of Swiss undergarment maker Triumph International, Sloggi plans to open 10 stores in India by 2022.

Most stores will be opened in Tier-II cities and key metros. The expansion will enable the brand to explore its potential in this market segment, view Santhosh Sivaramakrishnan, Commercial Director, Triumph India, and Sri Lanka.

The brand has leveraged our strength in multi-brand outlet partners after which, it plans to expand into large-format stores as well, Sivaramakrishnan adds.

Sloggi will open stores in Navi Mumbai and Pune between October and December this year. With innovative materials, designs and out-of-the-box thinking Sloggi creates the world’s most comfortable, wearable, everyday, innovative bodywear.

For 40 years, the brand has been a hallmark of diversity and a modern uncompromising lifestyle that emboldens people to stand for themselves.

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