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Kids trendy apparel drives sales

10 March 2023, Mumbai 

The kids' apparel market was assessed to be around worth a total revenue of US$ 187.29 billion in 2022 and is projected to clock a CAGR of 6.8% over the forecast period to attain a revenue of US$ 386.19 billion by 2033.

Market kinetics likely to impact the kids' apparel/garment market include growing demand for cotton-fiber kids' apparel among parents, robust urbanization contributing to the expansion of the retail sector, rising proclivity for branded products among parents, and increasing brand awareness about children's clothing lines.

Key underlying trends driving the children's apparel/clothing industry include gender-neutral apparel/clothing and the popularity of age-appropriate and miniature versions of adult/grown-up apparel/clothing.

Emerging opportunities for kids' apparel businesses include the growing infant population, particularly in developing countries such as China and India as emerging economic powerhouses, as well as the surging high-net-worth individuals and urbanization in the Middle East.

The long-term market growth is highly likely to gain materially from the rising organized retailer/s and investors in the market, investing in new/budding brands targeting a wider audience of parents and children alike.

Based on end-user, the boys' segment is forecasted to experience a high percentage share held, while the 10-12 years segment is expected to hold a considerable market share over the forecast period. The 1-5 years segment is projected to witness remarkable growth over the forecast period.

CREDITS: FMI Shares Key Insights 

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Navyasa by Liva & Women’s Indian Premier League 2023 partner

06 March 2023, Mumbai 

Navyasa by Liva, a contemporary fashion brand, has announced its partnership with the Delhi Capitals team for the Tata Women's IPL, a premier T20 cricket league for women in India.

The CEO of Delhi Capitals expressed excitement about the partnership, stating that both brands are dedicated to promoting and empowering women to express themselves freely.

Mr. Rajnikant Sabnavis, Chief Marketing Officer, Grasim Industries (Pulp and Fiber), alluded, “Aimed at perceiving sarees as the new “cool” and making it the preferred attire for the modern Indian women".

The brand is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort.

This partnership is expected to be a game-changer for women's cricket in India and celebrates International Women's Day this year.

As part of the association, Delhi Capitals team players will wear the Navyasa by Liva logo on the lead arm of their official jersey throughout the tournament. The spokesperson for Navyasa by Liva stated that the partnership provides an opportunity to showcase the brand's ethos and create a unique and unforgettable experience for the fans.

This partnership aligns with navyasa by Liva's ethos of empowering women and celebrating their individuality, represented by the hashtag #freetobe. Navyasa by LIVA new collection aims to perceive sarees as the new cool. 

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