All Stories

Ethnic wear brand Soch focuses on ecommerce to drive up growth

25th October 2021

Ethnic wear brand Soch has carved out a strong place for itself in the e-commerce and direct-to-consumer space after the pandemic. Soch’s business grew between three and four times after the first wave of COVID-19.

Although the retail company’s business saw a slump for a period of two to three months between March and June 2020, sales picked up in the following months. Live commerce integration on its website is another pivot that Soch aims to implement in the next few months.

From planning, buying, merchandising, supply chain management, operations to marketing and digital, Soch is working on strategic changes across its e-commerce and omnichannel play to drive double digital revenue growth by fiscal 22-23.

Soch was launched in 2003. Since the early 2000s, its journey has been upwards with the number of offline stores multiplying each year.

From 2010 to 2021, Soch expanded to 138 retail stores across Karnataka, Andhra Pradesh, Telangana, parts of Delhi, and more with its ethnic wear collection of saris, lehengas, kurtas, dresses, fabrics, among others.

The plan is to saturate Soch’s Southern India market before entering deep into North India. Soch also expects to deepen its digital presence with the implementation of live commerce on its website.

 The latest ethnic wear look book for women - YouTube

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

Return to homepage

The Ministry of Textiles is concerned about the stagnation of garment exports to the United States

23rd October 2021, Mumbai:

The Ministry of Textiles (MoT) is worried about India's sluggish garment exports to the United States and plans to speak with the Apparel Export Promotion Council about it. 

Despite the fact that it is frequently stated that China is leaving space, India has not received a large part.

In a recent virtual conference, Upendra Pratap Singh, Secretary, MoT, stated that India has a fair playing field in exporting to the United States, despite the fact that India's garment exports to the United States have not expanded much. 

When comparing statistics from January to August 2021 (provided by OTEXA) to the same period in 2019, China's proportion of garment exports to the US has decreased by 22.48 percent from 31 percent, while Vietnam's part has increased from 16 percent to 19 percent. 

Bangladesh's growth rate increased from 7% to 8.57 percent.

Even Pakistan's clothing exports have increased from 1.7% in 2019 to 2.7% in 2021. India's share, on the other hand, has recently risen from 5.1 percent to 5.26 percent. 

When comparing 2018 and 2021 data, India saw a 5% decline, whereas it experienced a 7% decline when comparing 2019 and 2021 data.

United States - Strengths and weaknesses | Britannica

 

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

Return to homepage

The Ministry of Textiles is concerned about the stagnation of garment exports to the United States

Garment Mantra to boost retail presence

26th October 2021, Mumbai:

Garment Mantra Lifestyle plans to strengthen its retail presence across the country by opening new stores by the end of the current financial year. The company recently opened two new stores, one each in Gujarat and Tamil Nadu, taking its store count to 13 across India.

The new retail garment stores are called ‘Price Mantra’ under its subsidiary Twenty-Twenty Trading. With the expansion, the company expects an increase in its customer base and revenue in the coming quarters.


Garment Mantra continues to reinforce its role in offering up-to-date and affordable fashion for every member of the family while providing a great in-store experience for customers. Garment Mantra is a value fashion retailer with a strong presence in Tier II and III markets of the country.


It is confident of receiving an optimistic response in Gujarat and Tamil Nadu and will continue to cater to more and more locations in the coming quarter. Price Mantra plans to open more stores by end of fiscal ’22 and reach its goal of being present in 15 locations nationally.

The Importance Of Offline Retail Presence In An Online World

 

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

Return to homepage

Garment Mantra to boost retail presence

Aditya Birla Fashion and Retail Limited (ABFRL) confronts Contempt of Court for alleged 'patent infringement'

26th October 2021, Mumbai:

Yashram Lifestyle, a retailer inspired by women across all socio-economic and global backgrounds. This entity focusing on products and services has filed a contempt plea in Karnataka High Court (HC) against Aditya Birla Fashion and Retail Limited (ABFRL) for allegedly "contempt of court" order regard to its patented products.

In its court case, Yashram Lifestyle has pleaded attachment of the assets of ABFRL along with "visible action on all the candidates who are engaged in the professional affairs of the company in civil prison for conscious contempt and blatant breach of the Hon'ble court order".

Let us look at the sequence of the event," It dates back to September 25, it was when the Karnataka HC granted a clear-cut injunction restraining ABFRL to stay clear off from producing or selling sanitary undergarments category claimed to have been patented by Yashram Lifestyle Brands since way back to 2009.

As per sources, ABFRL official stand, "Corporate will file an appeal in the court shortly. However, in the meanwhile, we have instructed our business to follow the court order honoring the observation of Hon'ble court."

What is Contempt of Court? | What Is News,The Indian Express

 

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

Return to homepage

Aditya Birla Fashion and Retail Limited (ABFRL) confronts Contempt of Court for alleged 'patent infringement'

Latest Publications

Image