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Apparel 29-04-2022

VKC Group launches campaign for new brand Debongo

29 April 2022, Mumbai:

VKC Group has launched a marketing campaign featuring Amitabh Bachchan for its sports fashion brand ‘Debongo.’ Titled ‘You Are You,’ the campaign will be designed to initially sell shoes, sandals, sliders, and bags.

The brand will later expand its portfolio to add apparel, accessories, and other range of products in the next phase.

VKC Razak, Managing Director, says, India offers a huge potential to an affordable sporty-fashion brand that values the uniqueness of users and increases their confidence.

RELEVANT NEWS Amitabh Bachchan, Inflection Point Ventures invest in Macmerise Celfie Design

The brand will explore the potential of users by offering contemporary fashion.

It will highlight the fact that a beautiful India is a collection of confident people.

The Kerala-based VKC Group is one of the largest footwear manufacturers in India with brands like VKC Pride, VKC Lite, and VKC Stile, among others.

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Apparel 29-04-2022

Crisil report: Garment Makers Revenues To Rise Decently This FY

28 April 2022, Mumbai:

Readymade garment makers to report a 16-18% jump in revenues this fiscal.

Export demand is expected to grow at least by 12-15%, despite the higher base of last fiscal, as overseas players continue to diversify their supplier base in light of the economic crisis in Sri Lanka and a fresh surge in covid cases in China, which has disrupted supply chains.

ALSO READ CRISIL Ratings: 'Offline Apparel Retailers' expected to witness growth trajectory this year

Supply chain disruptions in markets such as Sri Lanka, which has been reeling under a severe economic crisis, and China, facing harsh pandemic-induced lockdowns, could benefit Indian ready-made garment manufacturers that could see an uptick in revenue.

“Normalization of discretionary spending, higher realizations and continued export demand due to higher opportunities following supply chain issues in Sri Lanka and China will boost ready-made garment (RMG) manufacturers’ revenues by 16-18% this fiscal year,” Crisil said in an industry report.

RELEVANT NEWS CRISIL report: INDIA’S CORPORATE PROFITABILITY DROPS 120 BPS IN Q3

Anuj Sethi, the senior director, of Crisil Ratings, said domestic demand, which accounts for three-fourths of the overall RMG demand, is expected to grow by over 20%.

This is on account of recovering discretionary spending and improving realisations amidst the surge in raw material prices.

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CREDITS: MINT Anyfeed News Flash Flipboard News5s (The news article has not been edited by DFU Publications staff)

Apparel 28-04-2022

Crisil report: Garment Makers Revenues To Rise Decently This FY

Mango: Onboards Kiara Advani as brand ambassador

27 April 2022, Mumbai:

Bollywood actor Kiara Advani has been named the new brand ambassador by Spanish fashion brand Mango.

She will endorse the brand’s spring/summer 2022 collection with a special campaign titled ‘Enjoying the Bloom’.

ALSO READ Mango ropes in VaaniKapoor as brand ambassador

The brand will promote the campaign across digital mediums including social media.

Advani says Mango’s new summer collection pays an ode to women who are carefree and like to enjoy the seasons with conforming ensembles.

RELEVANT NEWS Mango's profit rise

Vishal Anand, Senior Director, Myntra, Mango’s India Partner says Advani will help attract audiences across India and influence people with her sartorial choices.

Witnessing a huge growth potential in the Indian market, Mango partnered with fashion e-commerce major Myntra in 2020 to expand its presence in the offline and online markets of the country.

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Apparel 27-04-2022

9 years since Rana Plaza, IKEA & Levi's are free-riding on efforts to make factories safe

23 April 2022, Mumbai:

Nine years ago, on 24 April 2013, the Rana Plaza building in Bangladesh collapsed, killing 1,138 people and exposing the incredibly unsafe labour conditions for factory workers in the garment sector.

Today our thoughts are with all those that had to live through this terrible, preventable tragedy, as well as with the families of those who did not survive. Nine years on, the struggle for safe factories continues, as some major garment and textile brands still continue to refuse to put their workers’ safety first.

ALSO READ BGMEA x UNI Global Union to tie-up

The Clean Clothes Campaign network marks this day by calling upon all companies that have not yet done so to sign the International Accord for Health and Safety in the Textile and Garment Sector.

Several widely known brands, such as Levi’s and IKEA, have over the past nine years refused to join the safety mechanism that was created in response to the collapse.

This programme is now in its third iteration as the International Accord. 171 brands sourcing from Bangladesh have signed this agreement, including fast fashion giants like H&M, Inditex (Zara), and Fast Retailing (UNIQLO).

By refusing to join and pay into the programme, but still sourcing from the factories that are being improved by this programme, Levi’s and IKEA are freeriding on the efforts of these other brands.

RELEVANT NEWS BANGLADESH: Country's next development phase depends on industrialization

Our research into these factories shows how both brands have been profiting from progress made possible by the programme that they have failed to support both financially and politically.

In one factory, where IKEA had been present since 2007, the first inspection since the Rana Plaza collapse showed how many safety violations had been overlooked by IKEA’s internal system. This included a lack of fire-rated doors, the presence of locks on some of the exit doors, as well as cracks in the walls.

Even though the 2008 version of IKEA’s monitoring programme explicitly identified faulty electrical wiring as a health and safety risk to be avoided, the 2014 inspection identified lacking insulation of electrical wires.

Many of these issues were resolved in the years after, without IKEA contributing to the programme leading on this progress.

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Apparel 23-04-2022

9 years since Rana Plaza, IKEA & Levi's are free-riding on efforts to make factories safe

AEPC, Narendra Goenka: Launched several initiatives to promote brand India

28 April 2022, Mumbai:

Narendra Goenka, Chairman, Apparel Export Promotion Council (AEPC) said, the council has launched several initiatives to promote the brand India on various global platforms by showcasing its strength in sustainability, ethical sourcing, and manufacturing, labor standards, and women's employment.

ALSO READ AEPC: ECTA To Help Apparel Exporters Take On Rivals

The council organized a two-day Fashion Meet Expo 2022 to bring together the entire textile ecosystem from fiber to fashion including manufacturers, accessories players, dyes, machine makers, startups, designers, buying agents, exporters, and fashion institutes.

The fair was inaugurated by Darshana Jardosh, Minister of State for Textiles at Apparel House Gurugram on April 21.

RELEVANT NEWS Prime Minister Narendra Modi's 4 points strategic pathway aiming at $400Bn exports in FY22

India’s RMG exports increased by 30.4 percent to $16 billion from 2021-to 22.

It mainly exported textile and apparel products to the US, EU Asia, and the Middle East.

India’s exports in the sector were enhanced via the signing of free trade agreements with the UAE, and Australia added Goenka.

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Apparel 28-04-2022

Biba fues desi designs in RTW styles for workwear range

27 April 2022, Mumbai:

Mixing its signature desi office-ready attire, ethnic wear, and lifestyle brand Biba has launched a new workwear line.

Called ‘Work Vogue’, the new range reinvents Biba’s classic kurta sets with clean lines, comfortable drapes, and fusion-style options.

ALSO READ Biba to launch IPO

The new range was launched on Biba’s e-commerce store and in its exclusive brand outlets across India.

The workwear line features fusion and western styles along with ethnic wear sets.

It pairs printed blazers with plain, fitted trousers, and loose-fit tops.

RELEVANT NEWS Biba plans contest offering education opportunities to women

Some highlights include a mustard yellow floral blazer and a pink slim-line kurta set.

Quickly responding to changing times, Biba launched a loungewear range during the lockdown. Biba also expanded its sleepwear collection during the period.

Currently, the brand is gearing up for its initial public offering to raise funds for repaying debts and for other corporate purposes.

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Apparel 27-04-2022

Biba fues desi designs in RTW styles for workwear range

New styles, colors dominate emerging lingerie trends in India

Rapid urbanization is driving the lingerie market in India with the sector looking to double growth to $12 billion by 2025. The sector is likely to emerge one of the fastest growing fashion segments in India with six times faster growth than in 2020, says a RedSeer Consulting Group report.

Focus shifts to comfort

Projected to grow at 13.13 per cent CAGR from 2022-27, Indian lingerie market is facing several disruptions and transformations due to the pandemic. Lingerie shopping has majorly shifted to online platforms with customers focusing on comfort rather than style. As Siddharth Grover, Director, Groversons Group says, women are experimenting with new designs, fabrics, colors, etc. To cater to these evolving tastes, the brand published a new report listing evolving lingerie shopping trends in India. The report is based on research by Groversons Paris Beauty and Groversons Group.

Summer-inspired lingerie to dominate future growth

The report says, current transformation promises a new growth trajectory for lingerie market in India. Future growth is expected to be dominated by a demand for summer-friendly lingerie in vibrant and attractive colors. Neon-colored lingerie and sexy lace bralettes in different shades will make their presence felt in the market with 67.45 per cent customers opting for these styles. Preference will be for good quality and skin friendly fabrics.

Emerging design trends

Lingerie brands are transforming basic cotton bras in black, white, and nude colors into padded, push-up, and lacy bras in different designs and color combinations. They are also experimenting with new lingerie designs in striking flora and fauna tones, animal print, and designs depicting aquatic life. New earth-inspired designs are also being launched to celebrate nature’s beauty.

Young Indian professionals are pairing latest style bras with everyday attire. They are adopting lingerie that is high on both comfort and style. Around 60.78 per cent women said, they are looking for a good-style lingerie collection to make them feel more confident both professionally and personally.

Embracing inclusivity with plus size lingerie and shapewear

Rapid urbanization is leading to the emergence of new lingerie trends in India. New and established brands are launching plus-size collections for busty women. The plus size lingerie market is growing at a robust pace and is expected to grow 30 to 40 per cent in coming years. Another emerging trend is shapewear that enables women to flaunt their figure.

Rise in activewear lingerie

An increasing number of women are opting for activewear bras for workouts and dancing. Activewear lingerie with mesh detailing for added support is also becoming popular with women.

With passing times, lingerie is gaining more prominence in women’s shopping lists in India. Women are demanding premium quality lingerie which brands are catering to with innovations in colors, styles, designs, etc.

Apparel 22-04-2022

New styles, colors dominate emerging lingerie trends in India

SAF on 10th May 2022!

28 April 2022, Mumbai:

Sustainable Apparel Forum (SAF) on 10th May 2022!

GOVERNMENT, INDUSTRY, AND CHANGE-MAKERS TO SHARE A PLATFORM FOR PROMOTING SUSTAINABILITY IN BD APPAREL INDUSTRY.

ALSO READ BGMEA x CNN to promote Bangladesh's RMG sector globally

Government ministers and advisors, the European Union, UN bodies, brands, global fashion campaigners, brands, manufacturers, and industry leaders will rub shoulders at one of the most powerful line-ups ever gathered for a global textile conference in May.

The Sustainable Apparel Forum takes place in Dhaka, Bangladesh, on 10 May 2022.

RELEVANT NEWS BGMEA: BAAFA Exec Summit participation to boost Bangladesh’s RMG

This year’s SAF, the third such event, aims to establish Bangladesh as the world’s most responsible apparel sourcing destination.

Senior representatives from globally renowned recycling and renewable energy companies will also be in attendance.

Speakers of the SAF include Dr. Tawfiq-e-elahi Chowdhury, Bir Bikrom, adviser to the Prime Minister of Bangladesh on power, energy, and mineral resources; Salman F Rahman, MP, adviser to the Prime Minister of Bangladesh on private industry & investment and many more.

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Apparel 28-04-2022

BGMEA, Faruque Hassan: Seeks co-op & support the media

27 April 2022, Mumbai:

BGMEA President seeks the support of journalists in promoting ‘Made in Bangladesh’ a prestigious brand.

BGMEA President Faruque Hassan has sought cooperation and support from the media to change the narrative of Bangladesh’s garment industry which has a lot of achievements and positive stories to tell the world.

ALSO READ BGMEA x CNN to promote Bangladesh's RMG sector globally

“It goes without saying how important the contribution of journalists to the development of the garment industry is.

Faruque Hassan made remarks while speaking at an Iftar Mahfil organized by BGMEA for the journalists working in the print, electronic and online media at Dhaka Club on April 8.

RELEVANT NEWS BGMEA: BAAFA Exec Summit participation to boost Bangladesh’s RMG

In his address to the journalists, he said, “Many thanks for your sincere support to the garment industry, a sector that has been making an invaluable contribution to the socio-economic transformation of Bangladesh, making a difference in the lives of millions of people.”

BGMEA Vice President Shahidullah Azim, Vice President Md. Nasir Uddin, Directors Abdullah Hil Rakib, Haroon Ar Rashid, Barrister Vidiya Amrit Khan, and Neela Hosna Ara, Chairman of BGMEA Standing Committee on Press, Publication & Publicity Shovon Islam, Chairman of BGMEA Standing Committee on Trade Fair Mohammed Kamal Uddin Chairman of BGMEA Standing Committee on UD-Woven & Knit Md. Nurul Islam were present at the Iftar Mahfil.

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CREDITS: BGMEA (The news article has not been edited by DFU Publications staff)

Apparel 27-04-2022

BGMEA, Faruque Hassan: Seeks co-op & support the media

HKRITA: Garment-to-Garment Recycling System Wins Two Prestigious International Design Awards

22 April 2022, Mumbai:

The Hong Kong Research Institute of Textiles and Apparel (HKRITA)’s a critically acclaimed project, the Garment-to-Garment Recycling System (G2G) has swept up two more prestigious international design awards: the Gold Award of the iF Design Award 2022 in the Retail/Sales category in mid-April and the Good Design Awards 2021 (Retail Fitting) of The Chicago Athenaeum in December 2021.

ALSO READ HKRITA: Wins Prize @ Special Edition'22 Inventions Geneva Evaluation Day

The iF Design Award is one of the most prestigious design awards in Germany and this year attracted nearly 11,000 submissions from all over the world to this highly respected competition.

Of the many submissions, only 73 finally obtained a Gold Award. To achieve this level of recognition, a submission must excel in terms of conceptualisation, form, function, differentiation, and impact.

G2G’s zero water use was commended as a sustainable upcycling solution.

“This ingenious system opens up the prospect of ad-hoc and on-site-recycling systems in a variety of locations,” the jury noted. The G2G also won the Good Design Awards 2021 in the Retail Fitting category.

Organised by The Chicago Athenaeum, an International Museum of Architecture and Design, this competition received over 1,100 submissions from more than 50 nations.

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Apparel 22-04-2022

HKRITA: Garment-to-Garment Recycling System Wins Two Prestigious International Design Awards

BGMEA x CNN to promote Bangladesh's RMG sector globally

28 April 2022, Mumbai:

BGMEA has entered into a partnership with US-based CNN International Commercial (CNNIC) to promote ‘Made in Bangladesh’ by showcasing Bangladesh’s success and potential in the international arena.

Through this partnership, BGMEA will collaborate with CNN to sketch the stories of how the garment industry has been driving Bangladesh forward and contributing to building a more prosperous future for the country.

ALSO READ BGMEA: BAAFA Exec Summit participation to boost Bangladesh’s RMG

CNN will showcase the compelling stories of the RMG sector of Bangladesh, especially its strides in the areas of workplace safety, environmental sustainability, and workers’ wellbeing.

The industry’s moves in enhancing competitiveness through innovation, diversification, technology upgrading, and up-skilling will be also highlighted.

In this regard, BGMEA signed a memorandum of understating with CNNIC’s local representative Spellbound Communications Limited.

RELEVANT NEWS BGMEA: Bangladesh & India has enormous scope to complement each other

BGMEA President Faruque Hassan inked an agreement in the presence of Dr. Md. Jafar Uddin, Chief Executive Officer, Bangladesh Foreign Trade Institute (BFTI) at BGMEA’s PR office in Gulshan on November 28. BGMEA Vice President Shahidullah Azim, BFTI Director Md. Obaidul Azam and Managing Director of Spellbound Communications Mohammad Sadequl Arefeen were also present on the occasion.

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CREDITS: BGMEA (The news article has not been edited by DFU Publications staff)

Apparel 28-04-2022

BGMEA x CNN to promote Bangladesh's RMG sector globally

Reliance Retail’s acquisition of Clovia signals India’s growing innerwear market

25 April 2022, Mumbai:

To capture the huge market opportunity offered by the innerwear segment, Reliance Retail made its third acquisition in the women’s innerwear space in March this year.

The company acquired an 89 percent stake in online lingerie retailer Clovia, almost two years after it acquired stakes in Zivame and Amante.

Through this acquisition Reliance Retail aims to fix the price point discrepancies in the market.

ALSO READ Clovia: A new dimension to business

Women’s innerwear to reach $8.5 billion in FY25

As per a Wazir Advisors’ report, the women’s innerwear segment is estimated to grow from $4.4 billion to $8.5 billion in FY25. It is the fastest-growing segment in the women’s apparel market, and is superseded by only ethnic wear in terms of market size, adds the report.

Reliance Retail sells women’s innerwear products catering to all income groups.

The retailer sells all types of brands starting from the ‘mass-market ones like ‘Hush’ to premium brands like Marks & Spencer.

It’s all three acquisitions viz. Clovia, Zivame and Amante, cater to different income groups. Amante sells more premium products while Clovia offers one of the most affordable ranges of lingerie.

RELEVANT NEWS Reliance Retail Ventures acquires equity stake in Clovia

Reliance Retail has been selling innerwear mainly through fashion e-commerce portals in India. The company organizes sale events like the ‘Grand Lingerie Festival’ to boost sales.

This quarter, Reliance Retail’s sales of Zivame lingerie reached such great heights it had to extend its products to mini Reliance Retail outlets -- Ajio, Avantra by Trends and Smart stores.

Lingerie companies focus on online portals Clovia forays into new Tier II and III markets

More than just brands, lingerie companies are focusing on acquiring online portals as offline brands are unable to increase revenues after a certain point, says Ramesh Agarwala, Chief Financial Officer, and Executive Director, Rupa & Co.

RELEVANT NEWS RRVL acquires majority stake in lingerie brand Clovia

Offline brands mainly lack proper distribution facilities, adds Agarwala. They are also unable to display their entire product range in the limited space offered by offline stores. Hence, online is the best way to sell women’s innerwear, he adds.

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Apparel 25-04-2022

Reliance Retail’s acquisition of Clovia signals India’s growing innerwear market

Darshana Jardosh: Integrating the Value Chain is the need of the Hour

22 April 2022, Mumbai:

Integrating the Value Chain is the need of the Hour when international buyers are looking to Increase sourcing from INDIA: MOS TEXTILE.

The event will be inaugurated by Smt Darshana Vikram Jardosh, Hon’ble Minister of State, Textile Ministry.

ALSO READ Darshana Jardosh: PLI Textiles Scheme to hugely boost MMF sector

The Fashion Meet- Expo ’22 hosted by the Top Fashion Export Council under AEPC - BAA - NAEC in collaboration with SOWTEX (B2B marketplace for fashion & textile) began on Thursday in at Apparel House, AEPC.

The spectacular Day-1 witnessed a grand inauguration by the Chief Guest, Smt. Darshana Jardosh, Minister of State for Textiles & Railways, Trade commissioners from Australia & Canada along Top Apparel Exporters, Buying fraternity.

It’s also noteworthy to mention that 200+ top fashion buyers, exporters & manufacturers of Delhi, NCR had attended the event.

RELATED NEWS Union minister for textile Darshana Jardosh and Gujarat BJP presudent CR Paatil press for GST rollout on Textiles & Apparel (T&A)

Day-2 of the event showcased a Startup Fashion Show and also had industry experts highlight the importance of digitising the textile eco-system & fast-tracking the design development process to optimise India Textile's recent FTA's with partner countries and achieve GOI’s target of $100 Bn fashion & Textile Exports by 2030.

The show displayed the widest collection of Sustainable & Innovative fabrics Collection from different Mills of India under one roof showing the strength of Organic fabrics made out of Cotton, Hemp, Bamboo, Aloe Vera, etc along with 1000+ varieties of Man-Made fabrics in Viscose, Recycle Polyester, Blends, Embroideries, Prints in SS/23 Themes along with sustainable trims.

The Fashion Meet had live discussions between AEPC, participating Mills on ‘Conceptualisation of Design Studio’ at Apparel House, along with the display of ‘Physical & Virtual Fabric Collection.’

RELATED NEWS Darshana Jardosh: PM MITRA proposals under evaluation

Some other noteworthy topics of discussion by Industry Experts were ‘Fast-tracking the Design Development Process,’ ‘Stitching the Value Chain with Sustainability & Traceability,’ ‘Quick & Easy Ways to Build Fashion Exports.’ Industry Leadership led by Mr. Narendra Goenka, Chairman, AEPC, Mr Lalit Thukral of Chairman IIGF, Mr. Gautam Nair, Chairman – Export Council- AEPC, Mr Vishal Dhingra Chairman- PHD Chambers shared their viewpoints on the need to digitise sourcing along with Guest speakers Sevraj Syed, Director, TUKATECH, Europe, Puneet Dudeja, Director- WGSN.

Praising the effort of the organisers, Smt. Darshana Jardosh, Minister of State for Textiles & Railways said, "Integrating the Value Chain is the need of the Hour when international buyers are looking to Increase sourcing from INDIA.”

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Apparel 22-04-2022