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Apparel 24-02-2022

Garment exports likely to top $20 bn next FY or yer after: MoT

24 February 2022, Mumbai:

India's garment exports are expected to exceed $20 billion next fiscal year or the year following, according to the Ministry of Textiles (MoT). India's garment exports were worth $15.2 billion in 2021.

"We should be able to break the $20 billion mark in garment exports next fiscal year or the year after that." In the next five years, the country's textile exports might climb from $40 billion to $100 billion.

There are several large opportunities. "Demand is still strong, and the west's China plus one sourcing strategy is a fantastic opportunity for us," said Textiles Secretary Upendra Prasad Singh.

He also stated that, in order to profit from the Production Linked Incentive (PLI) plan, the Indian garment sector should focus on vertical integration.

"I recognize clothing and garments is not highly investment focused, but it is very essential from an employment standpoint," he remarked virtually addressing the 44th Foundation Day of the Apparel Export Promotion Council (AEPC). Perhaps there is a need for backward integration, and more of you can participate in integrated value-chain activities such as spinning and weaving."

ALSO READ: Upendra Singh, Textile Secretary: Sustainable Solutions growth driver for Indian textile industry

The government is dedicated to making the Prime Minister's Mega Integrated Textile Region and Apparel (PM MITRA) program a success, according to the top administrator. He explained that the goal is to create not only world-class infrastructure but also a vibrant industry. "The AEPC has a significant role to play.

Let's not only look at the big picture; let's look at the details. "Let's do it one product at a time, nation by country," he remarked.

Chairman of the AEPC, Narendra Goenka, spoke about the organization's evolution, which now includes services such as skilling, assessment, market intelligence, advocacy, capacity building programs on financial risks, compliance management, IPR issues, AI and technology-driven manufacturing innovations, lean and six sigma, circularity, and sustainability, among others.

He outlined key priorities for the apparel industry, including leveraging policy support for improving scales and product diversification, leveraging upcoming FTAs, developing new USPs based on sustainability and responsible business, and utilizing technology and artificial intelligence for a leaner supply chain and better branding.

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*Figures mentioned in the above article have been sourced from Bolly Inside & Fashion Network article.

Apparel 24-02-2022

Garment exports likely to top $20 bn next FY or yer after: MoT

M&S and AMHSSC join together to promote gender equality and worker empowerment

24 February 2022, Mumbai:

Through the Providing Opportunities for Equal Rights to Women (POWER-1) Project, the Apparel, Made-ups & Home Furnishing Sector Skill Council (AMHSSC) and the worldwide well-known brand Marks & Spencer (M&S) have joined forces to promote gender equality and empower garment industry employees.

With 14 peer trainers, the initiative will cover 15 factories with a minimum of 100 employees each.

ALSO READ AEPC, N.Goenka, Chairman: The extension of the Emergency Credit Line Guarantee Scheme (ECLGS) to bring relief to apparel exporters

Narender Goenka, Chairman, AEPC and ATDC; Premal Udani, Chairman, AMHSSC; Dr. Roopak Vasishtha, CEO, AMHSSC; Nidhi Dua, Regional Head India & Sri Lanka – India Sourcing Perspective, M&S; Fiona Sadler, Global Head of Responsible Sourcing – M&S Plan A (Global Perspective); and Ranjeeb Sarma, Head of Compliance and CSR, M&S

The project, according to a news release, aims to maximize advantages to the clothing and textile sector by voluntarily adopting a program for a safe work environment for women by leveraging a congenial, sustainable environment at the top, supervisory, and worker levels.

Workers, supervisors, and managers, including middle and senior management, will get training in order to enable a safe work environment for women and disrupt the culture of silence, which is the project's foundation. The initiative will concentrate on raising awareness about gender equality, empowering male and female workers, enacting legislation to prevent, ban, and remedy gender-based harassment, and developing policies and mechanisms. This approach will have an influence on workers in the next years, resulting in a beneficial shift in the workplace culture that appreciates women's labor and dignity.

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*Figures mentioned in the above article have been sourced from Apparel Resources article.

Apparel 24-02-2022

M&S and AMHSSC join together to promote gender equality and worker empowerment

Fabindia to build new product portfolio for new international markets

24 February 2022, Mumbai:

Fabindia plans to build a new product portfolio to penetrate into the ‘non-diaspora’ international markets. The retail chain plans to expand its physical network across geographies besides expanding its omnichannel and direct-to-customer operations.

In FY19, FY20, FY21, and the six months ended September 30, 2021, the company’s revenue from operations from outside India amounted to Rs 10.58 crore, Rs 10.35 crore, Rs 7.2 crore, and Rs 4.4 crore, representing 0.94 percent, 0.91 percent, 1.24 percent, and 1.29 percent, respectively, of the company’s total revenue from operations in such periods.

International markets contributed approximately 55.61 percent and 54.34 percent sales in FY21 and in the six months ended September 30, 2021, respectively, and will continue to remain the focus areas.

ALSO READ: Fabindia and Hidesign opened their first joint location store in Chennai.

Fabindia also plans to expand its physical retail network in new and existing domestic markets, says Vinay Singh, Managing Director. The company has 55 percent of its stores in metros and mini-metros.

The others are in Tier-I, II, and III cities. Fabindia also plans to broaden lifestyle offerings including fusion wear and accessories to target the younger audience.

It plans to add new products that are contemporary, can be used daily, and are more affordable, adds Singh.

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Apparel 24-02-2022

Fabindia to build new product portfolio for new international markets

YKK Announces New Collection of Recycled Zippers

22 February 2022, Mumbai:

Recognizing that trims are one of the biggest challenges for garment recycling, YKK announces a new collection of NATULON® recycled zippers made with ECONYL® regenerated nylon.

ECONYL® nylon, manufactured by Aquafil SpA and supplied in collaboration with ITOCHU Corporation, is made entirely from nylon waste collected all around the world, such as industrial plastic, fabric scraps, old carpets, and fishing nets from the aquaculture sector. The material can be continuously recycled without loss of quality.

YKK will offer ECONYL® regenerated nylon products in three categories to the European market: VISLON® NATULON® recycled zipper made with ECONYL®, a fully ECONYL® plastic injected zipper; EXCELLA® NATULON® recycled zipper made with ECONYL®, a top-of-the-range brushed metal zipper; Recycled sew-on button made with ECONYL®, a simple button to sew on nylon garments.

YKK Announces New Collection Of Recycled Zippers Made Using ECONYL® Regenerated Nylon In Europe | Textile World

ALSO READ: WaveOn Joins YKK’s Touchlink® Fastener Network

“YKK understands circular fashion as a regenerative system where garments are circulated for as long as their maximum value is retained, and then returned safely to the biosphere,” said Hitoshi Yamaguchi, President of YKK Italy. “As a small part of the supply chain, we firmly believe that circularity is the key to building sustainability. This is our motivation when we design the highest quality recycled and recyclable fastener products.

YKK has been expanding its NATULON® recycled zippers series, which features zipper tapes made from PET bottles, old fibers, and other polyester residues.

It recently introduced NATULON Plus™, in which the chain and the slider are also made entirely of recycled polyester.

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Apparel 23-02-2022

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Apparel 24-02-2022

Global brands to expand operations in India

24 February 2022, Mumbai:

After a pandemic-induced lull of two years, many global retail brands and retailers plan to expand their operations in the country.

German footwear brand Birkenstock plans to open 25 outlets in India this year, while Italy’s Pianoforte Group aims to launch 20 stores each of the Yamamay and Carpisa brands in the next two years.

Lingerie major Victoria’s Secret also plans to set up its first brick-and-mortar outlet on 4,000 sq ft in Delhi’s Ambience Mall.

ALSO READ Victoria Beckham: A/W 2022 pre-collection

This is the right time to expand as markets are opening up and restrictions have been eased, says Rohit Malhotra, CEO, Jay Jay Capital & Investments.

The company plans to open about a dozen shop-in-shops and standalone outlets this year of global sportswear and athleisure brands of Lonsdale London and sports equipment company Everlast.

Varun Bagadiya, Director, Element Retail, plans to open 10 Birkenstock franchisee outlets this year in cities including Bengaluru, Mumbai, Pune, Ahmedabad, Surat, and Thiruvananthapuram. On the other hand, Hennes & Mauritz plans to add H&M Home shop-in-shops to most of its existing four-dozen stores in India.

The pandemic has made mall space cheaper by around 20 percent and the trend is likely to continue in 2022, says Kirti Khosla, Marketing Agent, Pianoforte, which is expanding its Yamamay and Carpisa stores.

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Apparel 24-02-2022

Global brands to expand operations in India

Myntra launches Style Squad to curate collections and content for consumers

23 February 2022, Mumbai:

To strengthen its social commerce preposition, Flipkart-owned e-commerce platform Myntra has launched a group of fashion content creators and influencers known as Style Squad.

These content creators and influencers will curate collections and content to engage with consumers. Their videos will be uploaded on the Myntra platform along with Instagram, YouTube, and Facebook.

The Style Squad will become Myntra digital ambassador and drive its fan base. It will also scale awareness for Myntra on social channels. The social commerce initiative includes a live component and an on-demand component.

ALSO READ: Myntra launches Style Squad to curate collections and content for consumers

The live commerce piece is similar to tele-shopping while the on-content piece is more curation-led.

The Style Squad advises shoppers on styles and helps them discover curated looks and more trends, hacks, and tips to elevate their fashion and beauty game.

The members of the Style Squad are chosen to keep in mind their pan-India reach, their following on Myntra, influence, and impact on the fashion, beauty, and lifestyle inclined audiences.

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Apparel 23-02-2022

Myntra launches Style Squad to curate collections and content for consumers

Meesho adds 15 million new entrepreneurs in 2021

24 February 2022, Mumbai:

E-commerce startup Meesho added 4 lakh sellers and 15 million entrepreneurs in 2021. Of these, 9 million were women entrepreneurs, notes Utkrista Kumar, Head-Business.

Around 70 percent of new entrepreneurs added in 2021, came from Tier II and III markets. The company has adopted a 0 percent commission structure for sellers to realize the maximum value of the products they sell.

This has enabled sellers to sell at lower prices on the platform and also bag more orders.

ALSO READ: Meesho digitized 4 lakh vendors

In the last six months, Meesho launched five new categories including sports and fitness, health and wellness, pet supplies, office stationeries, and automated accessories.

The company’s sports, fitness, health, and wellness categories have grown over seven times since its launch. The demand for pets and supplies category has also increased significantly, adds Kumar.

Meesho now plans to enter new categories such as food and beverages, musical instruments, games, industrial supplies, agriculture and farming hobbies, and collectibles.

It also aims to increase its seller base to 100 million monthly by December 2022.

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Apparel 24-02-2022

Meesho adds 15 million new entrepreneurs in 2021

Future Group refuses to implement Amazon’s investment in Future Coupons

24 February 2022, Mumbai:

Future Group recently informed the Supreme Court it will not be able to implement Amazon’s agreement to invest Rs 1,431 crore to acquire 49 percent equity in Future Coupons.

The Biyani controlled companies filed a joint affidavit in the SC and said the performance of the Future Coupons Shareholders Agreement (SHA) of August 22, 2019, has been rendered impossible.

ALSO READ: Future Group looks at Selling its Stake in Insurance JV to Italian Partner

The group said, since the shareholding agreement cannot be implemented, the court should terminate the arbitration proceedings initiated by Amazon before the Delhi-based international arbitral tribunal to restrain Future Retail’s agreement with Reliance Retail, which promises to acquire the retail chain with an investment of Rs 25,000 crore.

Amazon had filed a special leave plea in SC challenging the decision of a division bench of the Delhi HC staying the arbitration proceedings till March 21 in view of the CCI order.

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Apparel 24-02-2022

Future Group refuses to implement Amazon’s investment in Future Coupons

Adidas launches new campaign for Indian women athletes

23 February 2022, Mumbai:

German sports apparel designer and manufacturer, Adidas has launched a new campaign for Indian women athletes with ‘Impossible is Nothing’ as its tagline. Adidas has been a long-term partner of some of the best athletes in the world.

The brand encourages women to create new possibilities through partnerships with include Manika Batra, Dipika Pallikal, Nikhat Zareen, Mirabai Chanu, Lovlina Borgohain and Hima Das.

The brand will launch the new campaign globally with a film series featuring a diverse portfolio of eminent women from sport, fitness, and lifestyle.

ALSO READ: Adidas ropes in Manika Batra for new marketing campaign

It will features personalities like Deepika Padukone, Mirabai Chanu, Lovlina Borgohain and a host of other inspiring women. The campaign will be led by the stories of women who have made their impossible possible, with the aim of inspiring others to do the same under the "I'mPossible" message.

In 2022, Adidas made some major investments in innovating its women-focused product range.

In December, the brand introduced Ultraboost 22, to address differences between male and female instep height, heel anatomy and gait cycle trends; and will continue to launch innovations across the year.

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Apparel 23-02-2022

Adidas launches new campaign for Indian women athletes

Ethnic wear brand Libas to organize flagship sale event

24 February 2022, Mumbai:

New Delhi-based ethnic wear brand Libas will hold its flagship sale event-Libas Purple Days Sale from February 25, 2022. The sale event will offer shoppers discounts up to 60 percent on the latest ethnic wear trends, both online and in-stores.

The event will showcase stylish kurtas, graceful suit sets, breezy ethnic dresses, timeless saris, comfortable loungewear, flattering plus-size options, etc.

Starting on February 25 up to March 2, 2022, the sale will offer many amazing deals. Customers will be provided an extra 10 percent discount on their orders worth Rs 2,499 and above by using the code 'PURPLE10'.

ALSO READ:

They can also avail of an extra 15 percent on purchases worth Rs 3,999 and above by using the code 'PURPLE15'. Well-accustomed to offering customers safe, secure, and prompt doorstep deliveries, Libas also offers convenient online payment options along with payment on delivery.

Customers can avail themselves of free shipping and easy returns within 15 days of purchase. Launched in 1985, Libas offers everything from stylish ethnic wear to comfortable fusion silhouettes for women, carefully curated in line with fashion trends worldwide.

It creates aspirational yet affordable and approachable fashion.

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Apparel 24-02-2022

SSIPL launches new Sports Station flagship store

23 February 2022, Mumbai:

The store covers a carpet area of 4000 sq feet with more than 2500 sq ft of retail area, housing leading global brands.

Sports and athleisure wear brand SSIPL has launched its Sports Station’s flagship store in Jalandhar. The store covers a carpet area of 4000 sq feet with more than 2500 sq ft of retail area. With over 80 stores spread over 70 cities pan India, this is a new addition to their growing family.

Sports Station specializes in sportswear and athleisure wear from the biggest labels in the business - Nike, Adidas, Skechers, Reebok, Puma, Asics, etc which includes a vast range of performance and lifestyle footwear, apparel, and accessories, says the company statement .

ALSO READ Myntra: Partners with sportswear brand New Balance

The target audience includes the middle and upper-class individuals in the 20-35 years group in tier 1 and tier 2 cities. SSIPL is an integrated sportswear company serving over 12000 customers daily via 300,000 sq ft of retail space.

They are the official partners in India for several leading brands. Speaking about the development Aasheesh Mediratta The CEO of SSIPL said,” We are thrilled to take our story forward with another flagship store of Sports Station, this time in Model Town Jalandhar.

Sports and athleisure wear trend has been a strong one, and it’s here to stay and we expect a great response from the sports-loving people of the city.

The store offers a huge range of products across apparel and footwear categories and the team there is committed to offering the customers a great shopping experience.”

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*Figures mentioned in the above article have been sourced from Retail4Growth article.

Apparel 23-02-2022

SSIPL launches new Sports Station flagship store

Media Expo to introduce new product category at Mumbai edition

22 February 2022, Mumbai:

Slated to be held from May 12-14, 2020 at the Bombay Exhibition Centre, the trade fair will unite buyers and industry stakeholders for product sourcing and B2B interactions.

Media Expo has consistently proven to be a leading exhibition for advertising and creative field professionals to converge, network and build trade alliances.

It has been home to some of the latest technology showcases in printing, signage, retail displays, finishing and fabrication as well as consumables and media.

Messe Frankfurt - Company Portal

ALSO READ: Inayat's Garden of Eden has announced a March shopping event

To be organized by Messe Frankfurt India, the trade fair’s new product section will encompass various label printing technologies and materials for the flexible printing and packaging segments, giving business visitors a much broader value and brand new variety of products to include in their arsenal of branding tools.

Leading manufacturers of large-format printing technology, HP India and Mehta Cad Cam will be introducing their most advanced labelling and packaging production technologies for the very first time on the show floor of Media Expo.

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Apparel 22-02-2022